Sunday, March 3, 2024

Xandr’s options deal with native wants

Across the globe, advertisers are going through elevated strain to display the influence of their advertising spend on enterprise outcomes. They’re working more durable than ever to optimise investments, attain their audiences, and drive efficiency throughout channels and codecs. On high of this, they’re navigating the shifting of shoppers from linear TV to streaming platforms and an evolving identification panorama.

As a worldwide market for premium promoting, Xandr has all the time championed collaboration throughout the complete ecosystem to develop options that empower the open internet. As a part of this mission, Xandr seeks to ship distinctive worth throughout the promoting panorama that addresses the core wants of patrons, sellers, and shoppers.

A brand new media shopping for platform is born

This 12 months, Xandr collaborated with Globo, the most important Brazilian TV broadcaster, to launch a brand new programmatic media shopping for platform referred to as GAMA. GAMA brings new options for media shopping for to the promoting market in Brazil. It was constructed to fulfill the wants of advertisers and companies throughout the area by combining the performance of Xandr’s Make investments DSP with unique entry to Globo information. The providing supplies a listing market with unique entry to premium linked TV (CTV) stock, data-driven efficiency administration, and supply throughout model secure environments, all of which assist to handle native purchaser challenges out there.

Xandr addresses advertiser challenges in particular markets

Whereas this can be a main milestone for Xandr and Globo within the Brazilian market, this isn’t the primary occasion the place Xandr has partnered with a serious media firm to ship modern programmatic options to assist deal with advertiser challenges in a particular market.

In 2021, Bell Media, Canada’s main content material creation firm and media broadcaster introduced a strategic alliance with Xandr to launch a proprietary omnichannel DSP for advertisers. The Bell DSP is powered by Xandr’s Make investments platform and allows Canadian advertisers to simply activate data-driven programmatic campaigns on premium and unique stock choices throughout channels with helpful first-party and third-party information and main know-how.

With GAMA in Brazil and Bell DSP in Canada, Xandr is leveraging its full stack to ship modern options in key markets that permit advertisers to effectively and successfully attain their desired shoppers with related and impactful messages and drive true outcomes for his or her enterprise. Xandr’s know-how is strong and versatile and may be customised to handle the particular challenges of media companions in different international markets. That is only the start.

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