Sunday, March 3, 2024

Wunderman Thompson wins Kraft Heinz’s new Sosu


Wunderman Thompson Spain has received a brand new Kraft Heinz model, Sosu pan-Asian meal kits below the Amoy banner.

Alessia Tarantino, progress supervisor at Kraft Heinz New Ventures, says: “With Sosu, we provide affordability and practicality, with out compromising on urge for food and high quality. These meal kits and vary of merchandise will enable shoppers to eat nicely and discover new recipes, with out taking an excessive amount of day out of their already busy days. That’s the fantastic thing about Sosu.”

WT inventive director Spain Irene Vidal says: “Sosu is a brand new model, so we needed to be very direct when debuting it to the world, to make sure shoppers bear in mind it and in the end, pique their curiosity in making an attempt it. So, we put the branding to work, beginning with the identify. We opted for a tone and a model persona far faraway from the competitors, aspirational and minimalist, just like the product itself. This launch marketing campaign has been our means of spreading the phrase: don’t let something intimidate you, attempt one thing completely different and be impressed to prepare dinner pan-Asian at residence.”

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