Thursday, February 22, 2024

Wonderhood will get the HRH Princess of Wales seal of approval for early childhood marketing campaign


Wonderhood Studios have been transferring in exalted circles: final yr, HRH the Princess of Wales grew to become a consumer when the company received a pitch for her Royal Basis Centre for Early Studying.

Just a few visits to Kensington Palace and Windsor Fort later, Wonderhood has provide you with this claymation movie, designed to lift consciousness of the significance of the primary 5 years for youngsters’s improvement. It would seem in Piccadilly Circus and in cinemas throughout the UK from Friday.

HRH mentioned: “By focusing our collective time, vitality, and sources to construct a supportive, nurturing world across the youngest members of our society and people caring for them, we will make an enormous distinction to the well being and happiness of generations to return.

“We’re all liable for constructing a extra compassionate world through which our youngsters can develop, be taught and stay. In these troublesome occasions, it’s extra necessary than ever to assist assist dad and mom and caregivers present loving, secure and safe properties for his or her infants and younger youngsters to thrive.”

The movie is step one within the “Shaping Us” marketing campaign to lift consciousness of the inspiration and get individuals speaking. The Centre for Early Studying’s exercise contains commissioning analysis in addition to working with the private and non-private sectors to vary the way in which we take into consideration early childhood improvement.

Its first analysis venture reveals that round 36% of adults report figuring out little or nothing about how youngsters develop of their early childhood.

HRH has additionally used her affect to usher in an attention-grabbing vary of “champions” for her trigger. These are DJ and TV presenter Fearne Cotton, DJ Jax Jones, blogger Giovanna Fletcher, Love Island’s Zara McDemormott, rugby participant Ugo Monye and England soccer captain Leah Williamson.

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