Sunday, March 3, 2024

Why is promoting so unpopular?


Bob Hoffman tipped me off in a tweet:

No kidding. Not that promoting prior to now has at all times been  welcomed.  Culled from some surveys:

Oh! I forgot so as to add the dates of those surveys:

Extra from Why is promoting so unpopular?:

…Internet advertising has contributed to this enormously, with the interruptions to folks’s looking expertise by pop-ups, the creepiness of a lot retargeting and the sheer annoyance of autoplay movies usually listed as the primary offenders. There appears to be no escaping the persistent noise of promoting…

All this sounds eerily acquainted. A put up from 2010:

Foretellings
…The extra folks use smartphones, the much less they’ll tolerate foolish graphical doodads mucking up their small  screens … Promoting on smartphones can be thought of an annoyance, invasive, and slightly dinky…

And 2012:

Digital Distractions
Advertisers are getting clever to the drawbacks of promoting within the digital nest … Digital interruptions are headache-inducing…

Bouncing again to Mr. Feldwick’s piece:

… Promoting as an trade regards itself as ‘of the second’ but, as with anything, there may be a lot to be taught from the previous. As Paul says, ‘If we don’t perceive the previous, now we have no hope of creating sense of the longer term.’ There’s a nice deal to be taught from the historical past of promoting that has an amazing relevance in the present day…

Sounds about proper to me. I’ve been ‘educating’ a course on Udemy about inventive promoting – dipping into the previous for inspiration. The course is additionally on YouTube:

So kudos to Paul Feldwick. We’re similar-minded fellows floating within the ether.



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