Saturday, March 2, 2024

Vistar Rolls Out Strategic OOH Marketing campaign for Aspex Eyewear – OOH TODAY

Aspex Eyewear Groups With Vistar Media for Colossal DOOH Gambit

Sarah Druhan

by Sarah Druhan, OOH TODAY Journalist

Aspex Eyewear is likely one of the most distinguished figures in high quality eyewear manufacturing. It’s large, it’s well-known, and it’s world–and, maybe most significantly, it’s simply made its first splash into the world of programmatic DOOH.

Aspex is dipping its toe into the DOOH pond with the assistance of Vistar Media, at the moment one of many largest programmatic DOOH platforms available on the market. The marketing campaign, which kicked off February 13, will market their newest TurboFlex know-how, an avant-garde line of bendable eyeglasses that resist breakage even when rotated 360 levels.

The marketing campaign appears a calculated mash of static and video content material that can make the most of virtually each type of DOOH possible. From city panels to billboards, from malls to workplace buildings, film theaters to Taxi TVs–you identify it, TurboFlex will likely be there. This colossal publicity transfer will spend the following 13 weeks sweeping a lot of the North American continent, taking maintain in 7 Canadian cities together with Vancouver and Toronto and 22 American cities together with New York Metropolis, San Francisco, and Philadelphia, to call only a few.

message for Circle Graphics

And with the ability of each Vistar and Aspex behind it, describing this marketing campaign as ‘colossal’ appears to be no overstatement. Sources report that over 50 media firms are at the moment working to place Turboflex on the face of three,700 DOOH screens, possible leading to over 23.8 million impressions throughout the continent.

“Rolling out a strategic marketing campaign throughout North America is all the time enjoyable for our staff, much more so after we are working with a model, like TurboFlex, that shares our ardour for fusing wealthy inventive and progressive know-how,” mentioned Scott Mitchell, Managing Director for Vistar Media Canada, in a current press launch on Wednesday.

This assertion, whereas temporary, might trace at Aspex’s motives for shaking up their normal agenda. The press launch goes on to substantiate that whereas TurboFlex can even be marketed over TV and social media, Aspex is curious to see how “additional [diversifying]” its media may help in bolstering its personal model.

This transfer is just the latest in an growing sample of increasingly manufacturers utilizing DOOH to drive enterprise, however it notably stands out nonetheless. Established firms like Aspex, which rub elbows with manufacturers as prestigious because the Grammy Awards, don’t typically break their habits. Will this variation show to be an harmless shift within the advertising world–or maybe an indicator of a thrillingly turning tide for the world of programmatic and DOOH at giant? For now, solely time will inform.

“We’re proud to accomplice with Vistar Media to execute our DOOH marketing campaign proper off the heels of our partnership with the sixty fifth Grammy Awards and the Grammy Present Lounge,” mentioned Félix Sidès, Aspex Vice President of Gross sales and Advertising and marketing, to the press.

“The proximity focusing on and strong measurement capabilities of DOOH will permit us to successfully join with our viewers throughout North America, consider the influence of marketing campaign efficiency, and take our broader advertising technique to the following degree.”

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