Sunday, March 3, 2024

Ukrainian Advert Company Turns Bulletproof Vest Plates Into Artwork


Because the struggle for Ukraine reaches a yr, the nation’s promoting trade is continuous to supply artistic concepts that assist Ukraine’s financial state of affairs and its protection in opposition to Russian invasion.

The most recent instance comes from the McCann Kyiv group, alongside volunteer motion Ukraine for Heroes. They’ve produced a challenge that brings collectively artwork and the nation’s navy to boost funds for extra protecting put on. The initiative is now looking for worldwide artists to get entangled.

The ArtArmor challenge has united artists from throughout Ukraine to repurpose used plates from inside bulletproof vests as a canvas for creativity.

The record of artists concerned consists of painter Yuri Vakulenko, sculptors Petro Bavza and Nazar Bilyk, Svitlana Ratoshnyuk and Andriy Bludov, who’ve every turned the 12 used plates into artworks that inform the tales of the lives the plates saved.

The art work was initially exhibited in Kyiv and Lviv and is about to subsequent journey round European capitals earlier than being auctioned on-line by a devoted marketing campaign website.

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Ukraine President Volodymyr Zelensky indicators one of many plates.McCann Kyiv

Each Ukraine President Volodymyr Zelensky and the nation’s Armed Forces commander in chief, Gen. Valeriy Zaluzhnyi, have supported the artwork by signing a few of them.

Eugene Kaminsky, chief artistic officer of McCann Kyiv, defined to Adweek that the preliminary thought for the challenge got here from the statement that the great thing about Ukraine’s artwork tradition was not sufficient to guard it from struggle, but it surely may very well be used to save lots of the lives of its navy as a substitute.

He added: “Artwork has at all times claimed that human life is priceless, however, possibly for the primary time in historical past, artists and artwork connoisseurs can actually rescue the lives of defenders, who’re defending not solely Ukraine however the way forward for democracy on this planet.”

“When the power of an armored plate that saved the lifetime of a soldier joins with the humanistic message from the artist, a novel masterpiece is created. And it’s each saving lives and conveying a powerful ‘by no means once more’ message in opposition to wars to humankind,” continued Kaminsky.

Because the plates start their worldwide tour, an open name has gone out for extra artists to take part from outdoors of Ukraine. These too might be auctioned to boost funds for the military.

Alongside accepting bids for the plates, the marketing campaign website additionally hosts quite a lot of tales about these preventing for the nation and offers information updates on completely different initiatives being run by the Ukraine for Heroes.

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