Few would advocate contacting your ex on Valentine’s Day. Topo Chico, nonetheless, leads the minority inhabitants who thinks that reconnecting with a former love on the romantic day is just not solely a good suggestion, however you need to come bearing presents.
As an example … an entire scorpion.
Beginning at 8 a.m. EST Feb. 10, the exhausting seltzer model can be promoting actual scorpions for $6.99 on the model’s web site. Shoppers can enroll now to obtain details about the marketing campaign and different Topo Chico promotions. They usually’re inspired to “examine again quickly for desert-inspired drama.”
The arachnids are ethically sourced and suitable for eating, having been coated in Topo Chico’s signature strawberry guava taste. They are going to be delivered in a heart-shaped field to make the contents much more shocking. Shoppers who purchase a scorpion, which can be found by way of Feb. 14 whereas provides final, will obtain a 50% low cost on a 12-pack of Topo Chico exhausting seltzer bought from Feb. 10-21.
Volt Media is dealing with social media for the marketing campaign, selling it with posts on Fb and Instagram, whereas ICF Subsequent is doing the PR. Topo Chico ran an analogous effort final yr, delivering cacti for $2.14 that had been additionally meant to assist consumers present their ex how they really feel. The low cost provide was equivalent.
“As a tough seltzer model that lives to supply the sudden, we’re excited to deliver of us a unique solution to rejoice this historically pink roses and romance-focused vacation,” model supervisor Alex Ottenheimer, advised Adweek. “Based mostly on the success of our Valentine’s Day Ship Your Ex A Cactus marketing campaign final yr, we needed to go one step additional to create an actual, edible scorpion present, impressed by our Southwestern roots and signature strawberry guava seltzer taste.