Thursday, February 22, 2024

TMC Clinic Promotion Marketing campaign and Malaysia Medical Tourism branding with OOH Promoting Indonesia

Malaysia Medical Tourism Set to Maintain Rising

Malaysia is establishing itself as a number one medical vacation spot in Southeast Asia and for all medical vacationers all over the world. Malaysia has received the title of “Well being & Medical Tourism: Vacation spot of the 12 months” on the Worldwide Medical Journey Journal (IMTJ) Medical Journey Awards 2020. This achievement is a testomony to the worldwide recognition of Malaysia’s dedication to the healthcare business and medical tourism.

Six months after reopening the borders because the Covid Pandemic, Malaysia is seeing a return of overseas sufferers in search of medical care, the nation’s well being care suppliers stated. Medical tourism in Malaysia will expertise a much-needed resurgence because the nation enters epidemic season. In 2019, Malaysia attracted 1.22 million medical vacationers and the nation appears to be like set to welcome increased income in 2025. Projected from RM 1.7bil to RM 2bil. To realize this aim, MHTC just lately launched the Malaysia Medical Journey Blueprint 2021-2025 Its key technique focuses on enhancing Malaysia’s status as a top quality healthcare vacation spot by bettering the standard of healthcare. Right here’s one in every of MHTC roadshows in Indonesia, this one being held within the atrium of the Centrepoint Purchasing Centre Medan in 2022. 

The Causes Why Malaysia is Main in Medical Tourism

  • Advance Healthcare Pioneer

Malaysia continuously retains up with the most recent breakthroughs in medical know-how. A profitable Micra AV pacemaker implantation carried out by the Nationwide Coronary heart Institute (IJN) in 2020 is one such instance. Moreover, Malaysia is making an attempt to consolidate conventional and trendy medical practices as a part of its healthcare business. The Conventional and Complementary Drugs (T&CM) Act 2016 is one such transfer to higher incorporate conventional and complementary medication within the nation.

Malaysia might be thought-about a gateway to Asia with its location bordering many Southeast Asian nations like Indonesia, Singapore, Thailand, and the Philippines. Whereas Malaysia continues to be accessible to vacationers from different Asian nations like India, Japan, South Korea, and China.

  • Inexpensive Medical Therapy

Past Malaysia’s rising medical experience, there’s a relative value in comparison with that of different nations. Medical vacationers from Western nations select Malaysia as their vacation spot of selection as a result of they’ll save 1000’s of their foreign money when having medical procedures carried out in Malaysia moderately than of their dwelling nation.  Relying on the process, some procedures – like beauty surgical procedure – could also be half the worth of what somebody may pay in a Western nation. 

A coronary artery bypass graft (CABG) operation in america can value as much as USD 77,000, whereas in Malaysia, the identical operation prices roughly USD16,000 after conversion. This can be a big draw for worldwide vacationers, because it means they’ll afford top-of-the-line medical remedies with out having to interrupt the financial institution.

  • Globally Recognised Hospitals

Malaysia has pursued some accreditations equivalent to from the Joint Fee Worldwide, an unbiased, not-for-profit group that advocates rigorous requirements of healthcare and improves healthcare efficiency and outcomes; and the Reproductive Know-how Accreditation Committee’s (RTAC) Worldwide Code of Follow for the supply of secure fertility remedies.

These targets require rigorous implementation of high-quality care supply at each step, they usually have to be maintained always. As such, they don’t merely enhance a hospital’s reputation or status, however moderately display the significance of prioritizing glorious healthcare outcomes with out sacrificing high quality. In addition they encourage robust accountability on the a part of accredited hospitals, as they frequently attempt to make sure that accredited hospitals all the time meet the very best requirements of medical care. 

Listed below are the highest 10 respected hospitals in Malaysia:

1. Prince Courtroom Medical Centre – Kuala Lumpur

The medical middle is managed and operated by Petronas, a state-owned oil and fuel firm. This basic hospital provides a full vary of medical providers and is named the hospital of selection amongst rich royals and royalty.

2. Pantai Hospital Group – Kuala Lumpur, Nationwide

Pantai Hospital is likely one of the most established medical facilities in Malaysia. It has branches throughout the nation, together with Kuala Lumpur, Penang, Batu Pahat, Sungai Petani, Klang, Ayer Keroh, and Klang Valley. Pantai Hospital in Bangsar is one in every of Malaysia’s prime hospitals which could be very standard amongst high-income earners.

3. KPJ Specialist Hospital – Johor Bahru, Nationwide

The KPJ Specialist Hospital is managed by the KPJ Healthcare Berhad Group. There are actually 21 hospitals in Malaysia and a couple of extra in Indonesia, with a medical college.

4. Gleneagles Medical Centre – Kuala Lumpur, Johor

The Gleneagles Medical Centre was as soon as referred to as the most costly hospital in Malaysia, but it surely has fallen off the checklist with newer and extra refined facilities equivalent to Prince Courtroom and Sunway.

5. Sunway Medical Centre – Subang Jaya

Sunway Medical Heart is managed and owned by Sunway Group, which has many different companies together with actual property growth, retail, and schooling. A number of specialty hospitals with trendy medical tools, so payments might be fairly excessive.

6. Columbia Asia Medical Heart – Kuala Lumpur, Selangor, Johor Bahru

Columbia Asia Medical Heart, which has existed since 1998, is likely one of the most just lately established and expanded hospitals within the nation. The primary middle was in Shah Alam and now has many branches throughout the nation, partly owned by EPF (Worker Windfall Fund).

7. Regency Specialist Hospital Regency Specialist Hospital – Johor

A non-public specialist Hospital that already receives accreditation from Malaysian Society for High quality in Well being (MSQH) and Malaysian Well being care Journey Council (MHTC).

As top-of-the-line Hospital in Malaysia with 80 Specialist from varied medical and surgical self-discipline, Regency Specialist Hospital based on 2009, Managed and owned by Well being Administration Worldwide ltd (HMI) and Mahkota Medical Centre (MMC) Melaka.

8. Tun Hussein Onn Nationwide Eye Hospital – Petaling Jaya

The Tun Hussein Onn Nationwide Eye Hospital is one in every of Malaysia’s most specialised hospitals targeted on particular eye care therapy.

9. TMC Fertility Centre – Johor Bahru, Nationwide

TMC (Tropicana Medical Centre) is a extremely specialised medical middle with a concentrate on fertility. So far, it has carried out greater than 3,000 IVF procedures, making it the popular selection within the area for {couples} who’re having issues conceiving and different associated medical issues.

10. Mount Miriam Most cancers Hospital – Tanjung Bungah

Mount Miriam Most cancers Hospital is a extremely targeted medical middle in Penang that makes a speciality of most cancers remedies. Because the identify suggests, Mount Miriam Hospital is also known as the Oncology Specialist and has been offering therapy to sufferers across the nation for many years now.

  • Main in Medical Analysis

With an extended historical past of thriving medical analysis, Malaysia continues to play its half, conducting a complete of 215 new medical research that may start in 2021. This places Malaysia in keeping with different regional companions equivalent to Singapore and is seen as a constructive signal that Malaysia is heading in the right direction as a serious world healthcare hub. Malaysia medical trials are monitored and supported by varied organizations equivalent to MoH, Nationwide Committee for Medical Analysis (NCCR), and Medical Analysis Malaysia.

  • Nice Hospitality Tradition

Malaysians are standard for the courteous and humble service they supply to guests from all around the world. This works very properly within the healthcare business the place nurses and medical doctors present glorious service each step of the best way. It simply attracts medical vacationers with its help. A part of this excellence comes from Malaysia’s need to present individualized consideration to all sufferers present process or recovering from therapy. 

  • Excessive-High quality Healthcare and Service

Healthcare in Malaysia additionally focuses on affected person consolation, providing same-day outcomes for well being checks and different checks, in addition to top-notch amenities and facilities whereas ready for outcomes. This offers medical vacationers with enough consolation whereas ready and permits them to hold out varied actions. They’ll even discover close by factors of curiosity earlier than returning in time to search out the following appointment.

Halal medicines and medical care have change into extra standard lately, particularly in Muslim-majority nations like Malaysia. This has helped appeal to Muslim medical vacationers from nations equivalent to Indonesia and Saudi Arabia. Malaysia has additionally partnered with Kazakhstan, Libya, and Oman as a part of efforts to spice up their medical tourism sectors. To fulfill these rising calls for, “MS2424:2012 Halal Prescribed drugs – Normal Pointers” was developed and launched in 2012, turning into the world’s first halal normal for prescribed drugs. 

The usual was developed to make sure the security, high quality, and efficacy of licensed medicines and coverings whereas successfully addressing the complexities of the pharmaceutical business. This coincides with its latest adoption of the MS2636 normal for halal medical merchandise, additional increasing the community of Muslim-friendly medical tourism in Malaysia.

  • Great Tourism Vacation spot

Medical vacationers might come to Malaysia for world-class, inexpensive healthcare, however they could additionally keep longer for its abundance of locations: sandy seashores, hilltop scenic vistas, and majesty. Whether or not it’s spectacular caves or exploring town’s historic districts, Malaysia has all kinds of flavors to supply vacationers. Medical tourism packages go away medical vacationers with no selection as they keep in the very best motels with quick access to world-class hospitals and close by sights. 

Malaysia as The Prime Vacation spot for Fertility Therapy

In Malaysia, 10 out of 30 fertility facilities on the planet are accredited by the Worldwide Reproductive Know-how Accreditation Fee (RTAC). Therapy prices are additionally cheap from $4,000 to $5,000 per cycle. 

China was an necessary marketplace for Malaysia’s fertility facilities even earlier than the Covid-19 pandemic after the nation abolished its one-child coverage in 2016. This paved the best way for almost 90 million {couples} in China, which has 40 million {couples} over the age of 40, to hunt high quality fertility therapy.

Different overseas vacationers got here from Singapore, Indonesia, Myanmar, Vietnam, and Brunei, with Indonesia and China accounting for greater than two-thirds of Malaysia’s medical income in 2019. In the identical yr, well being vacationers from Myanmar and Vietnam accounted for two-thirds of foreigners with obstetric and gynecological examinations. These hospitals in Malaysia are conveniently situated in any respect sea and air borders in Kuala Lumpur, Penang and Johor Bahru making frequent and cost-effective return comply with up simple and inexpensive. 

TMC Clinic New Marketing campaign with Out of doors Promoting Media at Batam Worldwide Ferry Terminals between Stulang Laut Johor Bahru Malaysia

TMC Fertility Heart has change into the main fertility middle of selection for Malaysians. As top-of-the-line fertility facilities in Malaysia, TMC Fertility provides a variety of fertility providers and is all the time exploring the newest developments in fertility know-how. TMC continues to set new requirements in fertility innovation in Southeast Asia and the Asia Pacific.

To achieve and appeal to extra worldwide sufferers, TMC Clinic just lately partnered with The Excellent Media of their newest promotional marketing campaign utilizing Out of Dwelling (OOH) media at Batam Heart Worldwide Ferry Terminal. Batam was chosen as a result of it is likely one of the cities in Indonesia that connects many cities to neighboring nations equivalent to Malaysia and Singapore with very excessive visitors. Likewise, the Batam Heart Worldwide Ferry Terminal is town’s most important port which recorded a major enhance within the variety of worldwide passengers after the post-pandemic border reopened. A few of seaport’s locations from Batam centre to Johor Bahru are to Pasir Gudang, Stulang Laut and Tanjung Pengelih.

Worldwide Passengers Site visitors through Batam Heart IFT
Every day Departure Passengers Site visitors through Batam Heart IFT per July 2022

TMC Clinic makes use of double-sided signboard pillars within the departure lounge to Malaysia Batam Heart Worldwide Ferry Terminal. This OOH media level could be very strategic as a result of it positively reaches each worldwide passenger on the Batam-Malaysia route. The ferry terminal lounge appears to be like unique.

Pillar Signboard BCP 19 of Boarding Lounge to Malaysia at Batam Heart Worldwide Ferry Terminal
Pillar Signboard BCP 19 of Boarding Lounge to Malaysia at Batam Heart Worldwide Ferry Terminal
Pillar Signboard BCP 19 of Boarding Lounge to Malaysia at Batam Heart Worldwide Ferry Terminal
Pillar Signboard BCP 19 of Boarding Lounge to Malaysia at Batam Heart Worldwide Ferry Terminal

TMC Clinic commercials on pillar signboards are positioned close to the ready chairs to achieve the total viewers of the room simply. Passengers can straight join with promoting messages due to the advertisements’ distinctive and crowd pleasing look. The premium picture on the ferry terminal additionally strengthens the publicity and affect of the promoting campaigns put in on the OOH promoting media.

Attracting Indonesian Medical Vacationers: A Precedence for the Native Healthcare Business

Indonesia is a vital marketplace for medical tourism in Malaysia because the burgeoning Indonesian center class desires to hunt therapy overseas. In line with the Indonesian authorities, Indonesians spend Rp 100 trillion (US$7 billion) to Rp 150 trillion a yr on medical providers and coverings overseas.

The variety of Indonesian sufferers overseas elevated considerably from 350,000 in 2006 to 600,000 in 2015. In line with the MHTC report, Indonesia is the most important marketplace for Malaysian healthcare with a inhabitants of over 260 million. Recorded in 2018, greater than 670,000 individuals in Indonesia have availed of healthcare providers. This quantity represents roughly 60% of the overall overseas sufferers in search of therapy in Malaysia. Indonesian well being vacationers really feel comfy in Malaysia due to its widespread language, meals, faith, and journey comfort.

Promote Medical Tourism to The Subsequent Degree with OOH Promoting

Within the Affiliation of Southeast Asian Nations (ASEAN) Financial Group (AEC) there’s a deeper integration of well being providers and commerce in well being providers. Particularly within the well being sector, the ASEAN Framework Settlement on Providers (AFAS). On this regard, the ASEAN Open Skies Settlement, launched in 2005 by the Minister of Transport to speed up the liberalization of air journey, permits regional low-cost airways to enter the market and enhance the variety of flights between ASEAN locations. Making it potential to supply flights for Elevated air transport capability between areas has facilitated medical journey inside ASEAN.

ASEAN nations aside from Malaysia have the identical alternative to develop their medical tourism market. There are lots of hospitals, clinics, and well being service suppliers which can be enticing to overseas medical vacationers. Indonesia, for instance, in a number of huge cities equivalent to Batam and Medan, there are a number of well-known hospitals with world requirements. Amongst them is Awal Bros Hospital in Batam which is accredited on the nationwide degree by the Hospital Accreditation Fee (KARS) and internationally by the Joint Fee Worldwide (JCI). In addition to Siloam Dhirga Surya Hospital in Medan which has additionally been accredited by JCI.

Then, how can healthcare suppliers enhance model consciousness and get the eye of their service group? Previous to TMC Clinic, KPJ Puteri and Regency Hospital had been two different medical corporations from Malaysia that had used OOH media at Batam Heart Worldwide Ferry Terminal to position their promotional commercials. They wished to create an promoting marketing campaign based mostly on a person communication strategy to extend model consciousness for a possible viewers coming from Batam or out-of-town vacationers abroad through the ferry terminal.

KPJ Puteri Branding Marketing campaign utilizing Pillar Lightbox at Batam Heart IFT Boarding Lounge 
Regency Hospital Branding Marketing campaign utilizing Downtown Billboard & Pillar Lightbox at Batam Heart Worldwide Ferry Terminal Boarding Lounge
Regency Hospital Branding Marketing campaign utilizing Downtown Billboard & Pillar Lightbox at Batam Heart Worldwide Ferry Terminal Boarding Lounge

The promoting marketing campaign contains details about each corporations, growing well being consciousness and the necessity for entry to high quality care. Each corporations purpose to develop a group of providers not just for the individuals of Malaysia but additionally for the individuals of Indonesia and different worldwide communities. KPJ Puteri and Regency Hospital have constantly strengthened their branding affect within the medical traveler group through the Indonesia-Malaysia-Singapore hub for years using the facility of OOH Promoting from The Excellent Media.

MHTC Branding Marketing campaign with The Excellent Media at Soekarno-Hatta Airport

In collaboration with The Excellent Media, MHTC has carried out branding at Soekarno-Hatta Worldwide Airport within the departure areas on the check-in counter areas selling Malaysia’s greatest coronary heart therapy providers.

Malaysia really growing their well being business to an additional degree — turning into the main nation in Southeast Asia for almost all of worldwide well being vacationers.

Do you need to maximize your branding and develop your online business in Batam, Medan, Jakarta, Bali and lots of extra cities in Indonesia?

Seize the newest alternative of the Indonesia borders reopening to boost your model consciousness utilizing OOH Promoting in Ferry Terminal and Airport space now. Attain the precise tens of millions with The Excellent Media. Contact us for more information: |

Related Articles


Please enter your comment!
Please enter your name here

Stay Connected

- Advertisement -

Latest Articles