Thursday, February 22, 2024

Saga Holidays retains the over 50s transferring in new VCCP advert


Whereas the federal government is busy making an attempt to steer the over 50s to maintain working, Saga Holidays has a way more interesting thought: a lifetime of journey and journey.

VCCP’s new marketing campaign for the model takes us on a tour of Japan, South America, Africa and Bali, subverting the Saga stereotypes with different variations of following a flag, ingesting tea, having a lie down, and gradual transferring teams.

Stuart Beamish, Saga’s group chief buyer officer, mentioned: “As Saga continues to function as a champion for individuals over 50, we’re taking this chance to bust open the myths related to our viewers. Our purpose as a model and thru this advert is to problem perceptions and to replicate our prospects because the skilled people they’re.”

Jim Thornton, Government Inventive Director at VCCP, mentioned: “The hole between the notion of a Saga vacation and the truth is as huge because the Grand Canyon – which, after all, you possibly can go to as a part of a Saga Tailor Made Vacation. It has been nothing in need of a pleasure for me and the VCCP workforce to firmly bury these preconceptions, because of the boundless expertise and wit of Nicholas Farrell in entrance of the digicam, and Tony Barry behind it.”

You might need to maintain working to afford all these journeys, however it’s all in regards to the steadiness isn’t it?

MAA inventive scale: 6

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