Sunday, March 3, 2024

Rule of SUM: my ideas for creating hard-working hashtags — The Goat Farm


Hashtags are a good way to mixture content material on social media. They make it straightforward to look tales a few explicit subject, corresponding to #parisattacks, unfold video games and memes like #movieswithgoats or simply add an ironic contact to our tweets (#irony #duh).

Hashtags began on Twitter and, like most issues there, they have been invented not by the platform however by customers. They quickly unfold to different platforms and at the moment are a characteristic of Instagram (fairly efficiently) and Fb (not fairly a lot).

Enjoyable reality: hashtags can embody emojis in addition to alphanumeric characters… therefore the recognition (and subsequent banning) of the eggplant emoji as an Instagram hashtag (as a result of it appears to be like a bit like a purple you-know-what).

Like something on-line, you need to use hashtags effectively and badly. I used to be requested the opposite day by a convention organiser if I had any pointers for making a hashtag. I’d by no means actually thought of it, however after a little bit of reflection right here’s what I informed her:

The rule of SUM: my three ideas for creating an important hashtag

 S is for Brief: Twitter solely permits 140 characters. Utilizing 15 of these for a hashtag will imply customers will ignore it and create their very own shorter model. #TGFparty will all the time beat #TheGoatFarmChristmasParty

U is for Distinctive: making a brief hashtag would possibly imply the catchy initials you selected additionally stand for one thing else, someplace else within the on-line world. #FridayDrinks might be already taken…

M is for Memorable or probably Significant. When a hashtag seems in somebody’s timeline, ensuring it’s significant makes it extra doubtless somebody shall be drawn to your content material.. and also you need that, proper? So whereas #NZGIC could be a brief technique to tag the New Zealand Big Bugs Convention (if there was one), #GiantBugsNZ would pull extra visitors for just a few extra characters.

Oh, and when you’ve created your quick, distinctive and significant hashtag, take a second to learn it by way of contemporary eyes… like Susan Boyle’s folks didn’t. #embarrassing

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