Sunday, March 3, 2024

Quicker Media Plan Placements and Media Plan Downloads

Quicker Google Marketing campaign Supervisor Exports

Bionic has a pleasant integration with Google Marketing campaign Supervisor (GCM), which is also called DoubleClick Marketing campaign Supervisor (DCM), previously generally known as DoubleClick for Advertisers (DCA), and can probably quickly be recognized by one other title.

Bionic exports media plans into the native Marketing campaign Supervisor format, together with filling the suitable Web site IDs for the community.

This Marketing campaign Supervisor export saves you hours of handbook work trafficking your advertisements.

Nonetheless, on giant campaigns, this export might take a while.

For instance, exporting an extra-large 12,107-line media plan to Marketing campaign Supervisor format took about 61 seconds.

Answer: Media Plan Cache (Once more)

Once more, the principle wrongdoer slowness was retrieving media plan knowledge from the database utilizing previous, gradual code.

And once more, we solved this drawback by switching to retrieving from the brand new media plan knowledge cache. You’re most likely beginning to discover a sample right here!

The pace enchancment was important. That very same further giant 12,107-line marketing campaign now takes solely 7 seconds, which is 8.7 occasions quicker than the previous code.

Common-sized media plans export instantaneously, in about 1 second.

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