Sunday, March 3, 2024

Quantcast Launches Model Promoting Options to Maximize the Affect of Each Advertising and marketing Greenback


Built-in omnichannel planning and activation meets real-time model measurement and optimization

SAN FRANCISCO — Quantcast, a worldwide promoting expertise firm, introduced the launch of a set of latest options for digital entrepreneurs who demand extra from their model promoting. With these new merchandise, entrepreneurs can seamlessly plan, activate and measure video, native and show model campaigns throughout the net and on related TV (CTV). Constructing on Quantcast’s broadly adopted cookieless expertise, entrepreneurs profit from entry to their complete viewers, as we speak.

“We discovered that practitioners relied on poor proxy metrics like viewability and CTR as a result of assessing what they actually care about – recall, consciousness and consideration – in a well timed and exact sufficient method to help marketing campaign optimization was just too onerous. Model Elevate Stay solves this drawback.”

“As programmatic model promoting has grown so has the complexity for entrepreneurs. Siloed methods and knowledge detract from advertising and marketing intent, restrict advertising and marketing innovation and lack real-time, actionable suggestions,” mentioned Konrad Feldman, Co-Founder and CEO of Quantcast. “We’re excited to introduce our streamlined tackle built-in model promoting, with automated optimization and well timed measurement of influence.”

Now, with the Quantcast Platform, entrepreneurs can measure and optimize model promoting as successfully as their direct response campaigns. These new easy-to-use options construct on Quantcast’s management in knowledge and machine studying to ship planning towards scalable audiences and premium stock, hi-fidelity viewers activation throughout screens, automated marketing campaign optimization, and complete measurement of brand name promoting’s influence on client choice and downstream enterprise outcomes.

“We have been thrilled with the outcomes that Quantcast delivered for Lancôme. Their model resolution was instrumental in participating prospects and prospects and driving consciousness with completely different consumer teams,” mentioned Yin Hong, Senior Product Supervisor, Lancôme. “The outcomes that they drove surpassed our targets and expectations, and demonstrated that programmatic promoting can actually play a job inside a model marketing campaign.”

Introducing Model Elevate Stay by Quantcast™

On the coronary heart of this new product suite is Model Elevate Stay, an built-in, real-time survey resolution that permits entrepreneurs to optimize campaigns constantly towards the model consciousness and consideration metrics that actually matter, reasonably than limiting substitute metrics similar to viewability and click-through fee (CTR).

Throughout the Quantcast Platform, Model Elevate Stay makes use of statistically managed survey teams to measure the real-time influence of adverts all through a marketing campaign, permitting for refinement of marketing campaign audiences and supply traits to maximise the influence of each advertising and marketing greenback. A brand new measurement method for the open web, Model Elevate Stay enhances conventional analysis methodologies much like the way in which a health tracker enhances an annual medical checkup.

“We began with a easy query ‘how can we make model budgets work more durable?’ and since enchancment requires measurement, that’s the place we began,” mentioned Peter Day, Chief Expertise Officer, Quantcast. “We discovered that practitioners relied on poor proxy metrics like viewability and CTR as a result of assessing what they actually care about – recall, consciousness and consideration – in a well timed and exact sufficient method to help marketing campaign optimization was just too onerous. Model Elevate Stay solves this drawback.”

Some great benefits of Model Elevate Stay embody:

  • Actionable Marketing campaign Information: View raise knowledge in real-time and take motion on campaigns in flight to regulate frequency, inventive, messaging, and viewers to maximise model raise.
  • Easy Setup: Model Elevate Stay is definitely configured alongside campaigns, permitting for the design, surveying and response seize with out the necessity for any third-party integrations.
  • Versatile Survey Choices: Entrepreneurs can simply measure the influence of brand name campaigns with a number of survey choices that can finest match their marketing campaign’s branding aims.

“Model Elevate Stay helped to take our model marketing campaign learnings to the following degree, by giving us actual world insights that may be carried out shortly and successfully,” mentioned Grace Bailey, Senior Advertising and marketing Supervisor at Auto Dealer.

With these new capabilities, advertisers can use the Quantcast Platform to plan and validate customized audiences and uncover compelling provide for his or her audiences throughout CTV, desktop, and cell. Campaigns might be configured in minutes and the intuitive options drastically assist entrepreneurs in diagnosing points to advertise constant efficiency and supply. Alongside Model Elevate Stay, extra platform insights look at the incremental attain of campaigns throughout net and CTV and the downstream contribution these model activations ship to efficiency campaigns and conversions.

Along with its model options, Quantcast can be launching a brand new module for its free world academic program, the Quantcast Academy. The brand new courseware will present entrepreneurs with an understanding of the altering panorama of TV promoting, together with the CTV ecosystem, measurement and combating advert fraud in CTV. The extremely lauded Quantcast Academy offers an array of on-line studying modules and a full certification program to assist perceive the language, instruments, and processes of the digital promoting ecosystem, offering perception into ideas similar to how synthetic intelligence works and its more and more integral function in advertising and marketing technique.

To be taught extra about Quantcast’s model promoting options on the Quantcast Platform, go to https://quantcast.com/brand-advertising/.

About Quantcast

Quantcast is an promoting expertise firm and the creator of an award-winning clever viewers platform that empowers manufacturers, companies and publishers to know and develop their audiences on-line. The Quantcast Platform, powered by Ara™, a patented AI and machine studying engine, delivers automated insights, advertising and marketing efficiency, and outcomes at scale to drive enterprise development. Our options are leveling the enjoying area for our prospects on the subject of successfully reaching audiences on-line and serving to them energy a thriving free and open web for everybody. Headquartered in San Francisco, Quantcast has been serving prospects around the globe since 2006. Be taught extra at https://www.quantcast.com/ and observe us on LinkedInTwitterInstagram, and Fb.



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