Saturday, March 2, 2024

Publicis Group ends 2022 strongly however presents extra modest forecast for 2023


Publicis Groupe ended 2022 in robust type with This fall natural development of 9.4% (10.1% for the yr) and reported web income for the yr up a chunky 20%.

Because the French-owned holding firm likes to remind us, knowledge companies Epsilon and Publicis Sapient have been the standout performers at 12% and 19%. For 2023 although Publicis is forecasting natural development of between 3-5%, partly via stronger comparatives but in addition reflecting a gradual development international economic system.


CEO Arthur Sadoun (above), by no means knowingly undersold, says: “2022 was one other file yr for the Groupe with reported web income up +20%.

“For the second yr in a row, we delivered double-digit natural development and record-high financials, with This fall effectively forward of expectations.

“At present, the profound transformation we have now been via means our enterprise is firing on all cylinders, permitting us to outperform the market as soon as once more on each KPI.

“Because of our knowledge and know-how capabilities, which now signify a 3rd of our income, we have now been in a position to proceed to seize the shift in our shoppers’ spend in the direction of first occasion knowledge administration, commerce and enterprise transformation. This may be seen in Epsilon and Publicis Sapient’s annual numbers, with natural development of +12% and +19% respectively. That dynamic has additionally boosted our artistic and media enterprise, and is mirrored in all of our areas, with the US at +10%, APAC at +6.5% and Europe at +12.3% for the yr.

“Our go-to-market, positioning Publicis as a key companion in our shoppers’ transformation, means we have now gained greater than our share of latest enterprise alternatives, and topped the rankings for the fourth time previously 5 years.”

Publicis has has had an excellent yr on all fronts, luring some heavy hitters from different holding corporations, spending €50m supporting its employees out of the pandemic and, this week, saying it’s to purchase a Tremendous Bowl spot to assist its most cancers remedy efforts (CEO Sadoun has a most cancers analysis.) Workers are additionally sharing a €500m bonus pool.

It could effectively transform probably the most worthwhile of the Western-based holding corporations by market cap when all of the 2022 numbers are totted up.

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