Saturday, March 2, 2024

Promoting to Child Boomers: Stroll On By

It’s tough to get a grip on the actual world, simply as tough getting a grip on the promoting/advertising world. All the things is slippery.

Attain out and attempt to seize these disparate articles and websites …

Or tuck your fingers in your pockets and stroll on by:

Older Buyers Are the Sizzling New Factor for Client Manufacturers
… Demographic modifications and the pandemic are propelling consumer-goods corporations to take a contemporary take a look at a bunch of customers who are sometimes ignored: the aged.

The aged. Yeah. An article written by somewhat woman.

It’s behind a paywall. I learn it. When you can’t get to it you’re not lacking a lot.

Boomers Are Going to Drive a Silver Surge
Firms are likely to neglect older generations, focusing as an alternative on millennials and Gen Z. Such a technique will probably be expensive this yr.

It’s expensive yearly.

Supermodel Paulina Porizkova, 55, Wears Nothing In Attractive New Pic As She Claps Again At Age-Shamers

If , click on round for the bare pic. I don’t know who she is however I like her.

And if  you’re questioning what’s occurring in Poland…

City Mobility and Good Ageing Convention
UMSA 2021 will talk about essentially the most modern matters connecting mobility and sensible ageing points. It’s an unbiased, multinational networking convention, the place city mobility and all associated ageing points are within the highlight. Reality Sheet (PDF)

Till subsequent time – once I hope there’s one thing to seize on to.

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