Saturday, March 2, 2024

Promoting to Child Boomers: Communities for Boomers


The elder-centric housing trade is about to blow up each which manner.

My tongue-in-cheek tackle it:

03 December 2018

The place are outdated individuals going to reside?

It was that outdated individuals lived wherever they lived – and that was that.

And I’ve written about this advert nauseam for over fifteen years.  A listing of associated posts:

Ageing In Place & Common Design

One thing you’ll be able to skim or skip:

Promoting Common Design To Child Boomers/Ageing In Place (PDF)
… What’s ‘growing old in place’?  Child Boomers staying
put of their condos or homes for the remainder of their lives. Others consult with growing old in place as
reworking present residences with Common Design because the blueprint. Nonetheless others use the
time period to explain Child Boomers shifting into condos or energetic grownup communities not removed from the place they’re now – this to allow them to nonetheless be close to work, household, associates.

The powers-that-be are getting sensible. They’re beginning to goal  middle-income boomers – not solely the better-offs all people covets.

The most recent assortment of choices (the article is dense, a bit convoluted – so once more, skim):

6 Senior Residing Suppliers to Watch in 2020
…. Child boomers will come to the area demanding selection in care and facilities, however many might not have the ability to afford the prevailing, dominant personal pay mannequin of senior housing.

Boomer thinker and advertising maven Matt Thornhill has a brand new grownup group mission that fascinates me.  Add it to the record:

Cozy House Group
… It’s a brand new sort of rentable housing unit particularly designed and constructed for middle-income Boomers, or of us between 60 and 80.

Two bedrooms, two full baths, and an open ground plan with kitchen, eating and household room — all on one ground. Roughly 1,200 sq. ft, there’s loads of area for 2 individuals to share.

Culled from my e-book Promoting to Child Boomers:

Some Child Boomer sociology specialists predict that semi-retirement
and retirement communities will naturally develop personalities primarily based
on shared pursuits.These may very well be gardening, bikes, vegetarianism, the humanities, even a group the place the shared curiosity is likely to be
monetary hypothesis.

If right, I can’t consider a greater architectural template than Cozy House Group.

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