Thursday, February 22, 2024

Promoting to Child Boomers: Busting The Fantasy-Busters


I’m on the record. About two-dozen present up each week. Typically extra.

That doesn’t make me particular by any requirements. Press Releases are like digital confetti these days.

Most are daft, pointless blather. Whereas the salutation “Hello Chuck” makes it seem as if the sender has some clue about my weblog, it’s normally a tip-off that he/she has by no means learn any of my posts.

Right here’s the newest:

Hello Chuck,
I hope you’re holding properly, I am going to hold this temporary and to the purpose as I do know you’re busy – we’ve a consumer with a press launch it’s possible you’ll be curious about reviewing. Under is the thin – we invite you to take a look at the complete launch in case you are …

The gist:

New Analysis Busts the Fantasy of the Tech-Challenged Senior’
A brand new landmark research by advertising and marketing consultancy, *** ** *******, is about to shatter quite a lot of myths and have extra firms and types taking discover of the large alternative to achieve shoppers 55+ by way of digital gadgets, throughout a number of elements of the lives.

Let me shatter the parable that any of that is even remotely myth-shattering…

From my ebook Promoting to Child Boomers revealed in 2005:

“It is going to be the Child Boomers who would be the first to choose and select, to disregard or be seduced by modern know-how advertising and marketing. There’s a easy motive for this. We now have the cash to purchase these things. Specialists say we’ll proceed to have the cash for a minimum of the following twenty years. Write us off at your personal peril.”

A weblog submit:

14 November 2005
My Favourite Cyber-Fantasy 
How I snicker and roll my eyes each time I examine Child Boomers fumbling round on computer systems, scratching their heads, completely flummoxed. Certain, a proportion of any age group is technologically challenged – however Boomers as an entire have embraced the web and are not afraid to plunge into the ether mind first.

There are dozens and dozens extra posts by means of the years about 50+ folks and know-how – however I’ll spare you.

The ‘landmark’ myth-busting report is all about how over the past yr or so tons extra folks over fifty-five are actually banking on-line and shopping for stuff on-line.

Wow. I by no means would’ve guessed.

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