Thursday, February 22, 2024

Promoting to Child Boomers: 2020: The Yr of Tech


A brand new yr. A brand new decade. Nothing new.

However right here’s my prediction: It’ll be The Yr of Tech.

Maintain Older Adults at High of Thoughts, AARP CEO Urges Tech Business
50-plus People spent $140 billion on know-how in 2018, AARP report finds

OK, Boomers: CES 2020 was extra about you than ever
January 15, 2020 by
Kevin C. Tofel

As at all times, any ‘tech’ for Child Boomers is medical tech.  I’ve written concerning the silliness and shortsightedness of this advert nauseum:

13 December 2017
We’re at all times sick.
It doesn’t matter what the services or products, when Mad Ave tries to ‘attain’ us we’re at all times sick.  Or one thing’s horribly incorrect. (Sorry the business is lacking. It in all probability bought sick and died.)

15 October 2015
Child Boomers Not Sporting Wearables

By no means Depart The Hospital! Well being Tech Wearables, Implanted Chips
By Chuck Nyren
huffington_post_logo1I am having points. I am anxious that the medical trade may need me to fret an excessive amount of about my well being. Somewhat fear is sweet. However fixed fear? It appears as if they need me to think about nothing else however my important indicators for the remainder of my life.

2014-11-14-beany.jpgLastly Reside The Life You have All the time Wished With Wearables!
By Chuck Nyren
… Together with Google Glasses, you will even be carrying Google Nostril and Google Mouth.

10 April 2013
AARP Is All New Redux: Half IV
(Entrepreneurs, VCs & Well being Tech)

There are a dozen extra posts. I’ll spare you.

What (nearly) no one talks about: Tech for older of us that has nothing to do with being sick (do any merchandise exist?), ALL tech merchandise which might be marketed to all people – however due to fonts and buttons and software program design and nearly the whole lot else, these choices could be tough to make use of. 

Again to the start – the pull quote from my 2005 e-book:

“It will likely be the Child Boomers who would be the first to choose and select, to disregard or be seduced by modern know-how advertising and marketing. There’s a easy cause for this. We’ve got the cash to purchase these items. Specialists say we’ll proceed to have the cash for not less than the subsequent twenty years. Write us off at your individual peril.”

I’ll go away you with this…

All people is choosing their favourite whatevers of the final decade. Right here’s my favourite video of the final decade:

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