Thursday, February 22, 2024

PRIME Shopper Highlight: The Lookout

As a full-service advertising and marketing company, we take pleasure in placing our abilities to work for our shoppers. Not too long ago, we had the chance to faucet into our progressive sources for an formidable and spectacular venture. Preserve studying to study extra about this PRIME shopper highlight on the Lookout Bar and Grill, for which we pulled out all of the artistic stops.


With a bunch of plans, designs, and concepts on the horizon, considered one of Maple Grove’s favourite hangouts strapped itself in for a clean experience.


And due to PRIME’s in depth capabilities and confirmed monitor document, the driving pressure behind the Lookout knew precisely the place to show. “We wanted assist with the whole lot from our emblem to our meals truck and trailer designs to sponsorships,” the Lookout proprietor Mike Kinnan stated. “As a one-stop store, we knew PRIME may present all our advertising and marketing wants.”

“We did lots for the Lookout,” stated PRIME Artwork Director Brian Lauer, who spearheaded this heavyweight venture.

That included a new-look emblem, considerate branding parts, custom-designed attire, and specialised graphics for automobile wraps — only for starters.


Lauer famous {that a} emblem redesign provided the possibility to each replace and refresh the Lookout’s old style really feel.


Utilizing the identical font, Lauer cleaned it up for a sleeker and extra fashionable really feel — in addition to versatility, which we’ll contact on extra in a minute. As well as, he rejuvenated the colour to breathe new vitality into this design whereas sustaining among the originality of the Lookout’s generations-old sentiment.

“We used a brighter, extra radiant blue, simply to carry some new life into this,” Lauer stated. The recent coloration provides an electrical, eye-catching component that can be seen all through the opposite elements PRIME designed for the Lookout.



Anybody who spots the Lookout’s meals truck will certainly discover that new pop of coloration that merely calls for consideration. That’s intentional. PRIME additionally intentionally designed the Lookout’s automobile graphics — on its meals truck in addition to on the Olympia ice resurfacer on the Osseo Ice Area — for one of the best placement and highest visibility.

“Based mostly on our expertise with automobile graphics,” Lauer acknowledged, “we saved in thoughts the place issues wanted to land on the meals truck. We wished to make sure these options are simply seen, whether or not the automobile is on the street, parked someplace, or at an occasion.”

Lauer then described the logic behind parts just like the pop-up window, which is adorned with the branded mantra “This ain’t our first cookout.”

“When that window flips up,” he stated, “we’re not shedding any of the opposite branding.”

Lauer labored intently with Mike Kinnan’s son and third-generation operator, Camryn Kinnan, to ensure the meals truck’s new appear and feel was on level and on model.

True to course, the Lookout’s emblem and the phrase financial institution highlighting all its providers are unmistakable. Moreover, Lauer famous, the QR code is prominently and plainly displayed above the truck’s curbside window.

One different piece to the general design highlights this enterprise’s third-era longevity and provides an intense burst to enhance that energetic blue. “That ‘established in 1958’ seal is yellow to introduce a vibrant pop to the colour palette,” Lauer stated.

“We undoubtedly took the whole lot into consideration to ensure the truck regarded good straight on and likewise within the spherical,” Lauer added.


Together with its “cookout” mantra, the Lookout’s emblem retained one other acquainted and necessary element — a delicate visible piece that additionally preserves a touch of the previous emblem.

“We’ve used that double O as one other branding component,” Lauer stated. “You possibly can see it nearly like a watermark on the automobile graphics, and it’s nonetheless a vital a part of the up to date emblem.”

The modernized emblem additionally designed away that old-school wave impact, opting as an alternative for a bolder and definitive presence. With that, Lauer stated there’s added versatility to how the brand is displayed, which is very useful with the attire.

“The brand new emblem can be utilized horizontally, which is type of the normal, company means,” he stated. “However we are able to take it one step additional, like with the T-shirts, and switch it vertical. And it’s nonetheless a legible point of interest.”

Every part thought of, a happy shopper is essentially the most rewarding side of a venture of this scope. And Mike Kinnan was very happy with the outcomes.

“They did an ideal job updating our emblem and bringing our model collectively,” he stated of working with PRIME. “We love our new picture, and we owe all of it to the PRIME Staff.”


PRIME additionally partnered with the Lookout for the graphics and design parts of the Lookout Loft, situated contained in the Maple Grove Ice Area. As well as, Lauer famous, “They’ve another trailers that we designed and re-wrapped with that vibrant, high-energy blue appear and feel.”

As you possibly can inform from this PRIME shopper highlight on the Lookout Bar and Grill, our capabilities are far reaching and seemingly countless. When you’ve got a advertising and marketing venture in thoughts for your corporation, the PRIME Staff would love to assist make it occur. Contact us right this moment and allow us to put our abilities to give you the results you want.

Related Articles


Please enter your comment!
Please enter your name here

Stay Connected

- Advertisement -

Latest Articles