oOh! accelerates giant format digital management in Sydney with long-term settlement throughout 17 websites
Sydney – oOh!media has prolonged its giant format digital place in Sydney, signing a long-term settlement with EiMedia to symbolize its 17 digital billboards.
Considerably bolstering oOh!’s giant format stock within the nation’s greatest media market, the websites are all positioned on main roads and motorways, offering helpful protection on key routes together with the M4 at Greystanes, the M7 at Horsley Park, and the Nice Western Freeway at Japanese Creek.
Robbie Dery, chief industrial working officer, oOh! mentioned: “This long-term settlement with EiMedia aligns with oOh!’s ongoing technique to develop our distinctive digital community round Australia, particularly throughout key metro markets.
“The addition of those 17 large-format digital billboards on key roads presents our promoting companions much more methods to attach excessive worth audiences at scale to make their manufacturers unmissable. The placement of those specific belongings additionally integrates with and enhances oOh!’s current community to drive consideration from new shoppers not beforehand served by our community.”
oOh! will start gross sales illustration for the 17 giant format digital billboards efficient from 1 February.
oOh!media is a number one Out of House media firm that’s enhancing public areas by the creation of partaking environments that assist advertisers, landlords, leaseholders, neighborhood organizations, native councils and governments attain giant and various public viewers. The corporate’s intensive community of greater than 37,000 digital and static asset areas consists of roadsides, retail facilities, airports, prepare stations, bus stops, workplace towers, cafes, bars and universities. Listed on the ASX, oOh! employs round 800 individuals throughout Australia and New Zealand, and had revenues of $504 million in 2021. Discover out extra at oohmedia.com.au