Omnicom’s OMG has gained Philips Home Equipment’s international media planning and shopping for. PDA is now non-public fairness owned and the remit contains kitchen home equipment, espresso makers, local weather management programs, ironing and flooring cleaners. The enterprise strikes from Dentsu’s Carat which has dealt with it since 1996.
PDA spends about £140m globally so it’s now not within the first rank of advertisers but it surely’s a good win for OMG which has gained numerous such evaluations lately.
PDA’s head of media Alex de Ruwe says: “With OMG we’ve got discovered a media accomplice that allows our progress and allows us to realize our bold targets. OMG’s tech, instruments and gifted folks take media to the following degree by way of integration, standardization, automation, simplification and innovation. We sit up for a superb and long-term cooperation with our new company.”
Media is clearly changing into fairly sophisticated as of late though the hardy perennials of shopping for higher and cheaper absolutely nonetheless get hold of. OMG has laid nice emphasis on issues like automation lately and it appears to be paying off.