Saturday, March 2, 2024

Now VCCP banks on Brian the otter for Thames Water


One of many trickier assignments for any company this 12 months is the one which faces VCCP for Thames Water, the largely unloved UK water provider that’s extra well-known for its leaks, untreated sewage and predilection for digging up the identical little bit of highway many times (three bits inside half a mile of the place I reside final week.)

So what do you do? Discover a cuddly animal entrance man after all – Brian the otter on this case, based on the Mail on Sunday which caught them out filming.

VCCP has fairly a substantial menagerie to its title: Sergei and his meerkat pals most famously for Comparethemarket (joined by a wombat of their newest outing), a supposedly successful robotic known as Bubl for O2 and a highland cow (may very well be of both intercourse) for one more newish consumer that divides opinion, Virgin Media.

Otters, after all, have made a comeback within the UK as some rivers have been made cleaner. Thames Water’s hardly unimpeachable document on this respect has led some to counsel that Brian – if, certainly, that’s what he’s to be known as – has landed a bum deal right here.

As with many such notions it most likely appeared a good suggestion on the time.

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