One of many trickier assignments for any company this 12 months is the one which faces VCCP for Thames Water, the largely unloved UK water provider that’s extra well-known for its leaks, untreated sewage and predilection for digging up the identical little bit of highway many times (three bits inside half a mile of the place I reside final week.)
So what do you do? Discover a cuddly animal entrance man after all – Brian the otter on this case, based on the Mail on Sunday which caught them out filming.
VCCP has fairly a substantial menagerie to its title: Sergei and his meerkat pals most famously for Comparethemarket (joined by a wombat of their newest outing), a supposedly successful robotic known as Bubl for O2 and a highland cow (may very well be of both intercourse) for one more newish consumer that divides opinion, Virgin Media.
Otters, after all, have made a comeback within the UK as some rivers have been made cleaner. Thames Water’s hardly unimpeachable document on this respect has led some to counsel that Brian – if, certainly, that’s what he’s to be known as – has landed a bum deal right here.
As with many such notions it most likely appeared a good suggestion on the time.