MSQ artistic company Courageous Spark has gained a “main model refresh” for not-for-profit UK shopper champion Which? after a pitch. The work spans above-the-line advertisements and digital channels. Courageous Spark will work alongside media companies Goodstuff and Brainlabs.
Which? director of audiences, model and communications Neil Caldicott says: “Our model refresh is a extremely thrilling and essential step ahead for Which? and we’re delighted to be working with Courageous Spark on it.
“Shoppers have by no means been extra in want of trusted, unbiased recommendation and with a contemporary, refreshed model and a pointy shopper proposition Which? has an enormous, daring message to share. Courageous Spark’s artistic considering and method is strictly what we have to do exactly that.”
Courageous Spark enterprise director Rebecca Vickery says: “As customers, we’re all flooded with recommendation, most of which might result in extra questions and uncertainty. It’s why our workforce really feel enthusiastic about launching a refreshed Which? proposition to offer UK customers with trusted solutions they want now greater than ever earlier than.
“It’s a superb model, a as soon as in a era temporary and one other instance of Courageous Spark’s skill to ship surprising, distinctive and perception pushed artistic for contemporary manufacturers who have to speed up change of their efficiency.”
Courageous Spark joined MSQ in 2021. The company has since gained work from Zalando, Asics, Most cancers Analysis UK and PensionBee.