Saturday, March 2, 2024

Microsoft Retailer Adverts and product updates for January


Glad 2023 from Microsoft Promoting! We’re sharing a belated and briefer product roundup for January, however there have been a lot of nice blogs lately posted that you just don’t need to miss!

On the finish of final 12 months, we had some nice insightful posts on carbon emissions, Xandr Curate, moral promoting, and a lookback on Blacmak Friday and Cyber Monday efficiency. Now, we needed to share a pair product updates you might have missed after which a preview of what’s hopefully to return within the subsequent month-to-month product roundup weblog posts.

This month’s high story: Microsoft Retailer Adverts

Example screenshot of search results in the Microsoft Store Ads.

Do you know? Promoting on PC apps is now right here! Study from final week’s weblog submit on how one can promote your desktop app to prospects on Home windows 10 and Home windows 11 gadgets with Microsoft Retailer Adverts.

In-market Audiences expanded to new markets within the Center East and Africa

We’re at all times glad to be increasing our viewers focusing on capabilities to new markets. As of this month, our favourite In-market Audiences are actually within the following markets: Ethiopia (ET), Malawi (MW), Tanzania (TZ), Zimbabwe (ZW), Lesotho (LS), Mauritania (MR), Mauritius (MU), Namibia (NA), Reunion Island (RE), Seychelles (SC), Gambia (GM), Congo (CD), Guinea (GN), Madagascar (MG), Togo (TG), Nigeria (NG), Saudi Arabia (SA), Yeman (YE), Algeria (DZ), Azerbaijan (AZ), Bahrain (BH), Egypt (EG), Iraq (IQ), Israel (IL), Libya (LY), Moldova (MD), Oman (OM), Qatar (QA), Tajikistan (TJ), United Arab Emirates (AE), Armenia (AM), Georgia (GE), and Kyrgyzstan (KG).

For a full checklist of accessible lists in every market, try this hyperlink: All accessible In-market Audiences as of January 2023

What’s to return within the close to future?

We’re enthusiastic about all of the goodness we plan to launch at Microsoft Promoting. Within the upcoming month-to-month product roundups, prepare for bulletins round Native search advertisements, Marquee advertisements on Microsoft Edge, and extra vertical advert varieties, simply to call a couple of.

Necessary reminder: You could have till 1 February emigrate to Responsive Search advertisements

Lastly, don’t neglect! Beginning on 1 February, 2023, RSAs would be the solely search advert kind that may be created or edited in commonplace search campaigns. With the main focus of this migration being that will help you effectively drive a stronger return on funding (ROI), Expanded Textual content Adverts will proceed serving together with RSAs, however we’ll not assist the power to create new, or edit current, Expanded Textual content Adverts transferring ahead. That is an extension from the beforehand deliberate 29 August, 2022 deadline.

As you get set for the brand new 12 months, make sure that all of your advert teams have no less than one RSA!

That’s all for January—We’ll see you again right here after the brand new 12 months on 7 February with one other recap. Take care everybody!

Assist us enhance Microsoft Promoting

Your feedback and suggestions are integral to form and enhance our product. You need to use the Microsoft Promoting Suggestions portal, in-product suggestions, Twitter, or Instagram. You too can electronic mail us at advertising-feedback@microsoft.com or contact Help.



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