Saturday, March 2, 2024

Michelob Extremely shanks Tremendous Bowl spot

Ultimately somebody will inform us which Tremendous Bowl advertisements – or, presumably, celebrities – carried out finest. A lot pre-game publicity focussed on Serena Williams as a tyro golfer for Michelob Extremely, with Succession’s Brian Cox. A riff on the previous {golfing} film Caddyshack.

No concept which company, if any, was concerned – Mullenlowe? Anyway they do say that companies generally wrestle with huge identify celebs, reluctant to inform actors, for instance, to not ham issues up. Again within the day CDP was once sensible at corralling actors – assume Joan Collins and Leonard Rossiter for Cinzano. Perhaps it’s a misplaced artwork.

Serena’s OK.

MAA inventive scale: 4.

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