OOH Proprietor In the present day —MediaChoice
by Benny Taubman, OOH TODAY Reporter
MediaChoice was based in 1997 by CEO Curtis Ford and presently has its headquarters in Austin, Texas. In the present day, the corporate handles gross sales and advertising for a large portfolio of static and digital billboards and directional and informational signage all all through Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee. At present, MediaChoice has a list of greater than 1,300 signal faces throughout over 400 places. The corporate additionally creates a myriad of public service bulletins by its billboards and digital media functions. MediaChoice remains to be increasing and hopes to carry its enterprise to many extra states throughout your complete nation. Yearly, the corporate reviews that it receives over $35 million in income from over 15,000 advertisers whereas managing greater than 30,000 signal positions and faces.
MediaChoice attributes its success within the enterprise and excessive buyer satisfaction charges to 4 key firm values: expertise, relationship constructing, know-how, and innovation. For expertise and relationship constructing, the corporate attests that its employees possess “unparalleled information, professionalism, and a dedication to delivering superior service to purchasers and sponsors” and that they develop personable, long-term relationships with whoever they work with. On the entrance of know-how and innovation, MediaChoice says that they all the time use the newest OOH tech and are all the time in a steady state of innovation and enchancment that ensures the persevering with satisfaction of its purchasers.
Along with these 4 ideas, MediaChoice’s strategic business partnerships additionally permit it to flourish and its purchasers to get the service that they want. Corporations that MediaChoice companions with embody LoneStar Logos Texas, Texas Emergency Community, WhereTech App, and extra. Corporations that publicize with MediaChoice embody big-name manufacturers akin to Buc-ees, Rolex, Splashway, Budweiser, Whataburger, and plenty of extra.
Ana Sofia Canales, MediaChoice’s Advertising Coordinator, answered some questions in an unique OOH In the present day interview.
Q: Why ought to advertisers select your corporation?
A: “Advertisers ought to select our enterprise as a result of we’re an organization that has unparalleled information, professionalism, and dedication to ship superior service to purchasers and sponsors. We deal with a broad portfolio of static and digital billboards all through Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee.”
Q: How does Media Selection assist its purchasers “custom-tailor” their methods?
A: “We undertake modern approaches and interact in steady enchancment processes to make sure that we meet and exceed the targets of our purchasers. We work carefully with our purchasers to know their wants and create a technique that ties their investments to definable outcomes.”
Q: What’s the firm’s key to success within the OOH enterprise?
A: “Our firm’s key to success is that we’ve all the time prioritized buyer wants and satisfaction. We’re very personable and can all the time modify to their wants. Our executives and managers are all the time concerned within the day-to-day operations of the enterprise. We’re a younger firm with modern thinkers who imagine in rising the enterprise with one happy buyer on the time.”
Q: Are you able to clarify a number of the ways in which Media Selection is modern?
A: “All through the years, one of many methods our firm has been modern is by prioritizing giving again and serving to communities unfold their message by our companies. We’ve donated digital billboard areas to nonprofit organizations and displayed emergency alerts to assist public service during which we firmly imagine in. We now have invested in assets which have allowed us to attach with our audiences by with the ability to show emergency alerts to boost consciousness for a few years.”
Q: What are some future targets for the enterprise?
A: “A number of the future targets we’ve got for our firm is to have the ability to increase our attain to assist extra native communities by constructing digital indicators of their cities, so we will present a platform for emergency and financial growth messages.”
Q: Share a enjoyable truth about your organization!
A: “Media Selection is like one huge household! Teamwork has all the time been an vital component behind the scenes of our enterprise. We now have created an encouraging and close-knit setting that has allowed us to develop considerably lately. We now have many crew occasions all-year-round that carry us nearer as an organization and nearer to our clients.”
Texas, Louisiana, Oklahoma, Missouri, Arkansas, and Tennessee