Broadcasting big Warner Bros. Discovery has promoted its veteran tv marketer Rebecca Rørmark to senior vp, head of streaming advertising for Europe, Center East and Africa forward of the launch of its international streaming platform.
Rørmark, who was beforehand vp of promoting within the Nordics, initially joined the Discovery Channel in Norway in 2013. WBD was fashioned in 2021 following the merger of the Discovery Channel with Warner Media.
Her promotion comes forward of the launch of WBD’s international streaming platform, bringing collectively Discovery+ and HBO Max content material. It is going to initially go reside within the U.S. and Latin America later this yr earlier than rolling out throughout Europe in 2024.
In her new function, Rørmark will probably be tasked with heading up the evolution of the streaming manufacturers in EMEA, in addition to subscriber recruitment and progress within the area by way of advertising.
She’s going to report back to Patrizio Spagnoletto, the worldwide chief advertising officer for direct-to-consumer.
“I really feel very privileged to be becoming a member of this extremely gifted staff at such a vital time in our enterprise as we work collectively in the direction of launching an enhanced streaming service that may ship the perfect of what Discovery+ and HBO Max have to supply. Shoppers are craving nice content material, ease and consolidation, and I imagine we are going to ship what they’re in search of with our enhanced product,” Rørmark mentioned in an announcement.
The promotion follows an announcement by one other streaming platform, Tubi, which has signed a content material deal within the U.S. with WBD to broadcast 14 branded channels that includes 225 titles, together with all seasons of Westworld, Raised by Wolves, Legendary, FBoy Island, The Nevers, Discovering Magic Mike, Head of the Class and The Time Traveler’s Spouse.
Greater than 90 Warner Bros. movies can even be included within the deal throughout the channels, together with Mad Metropolis, A Scanner Darkly, With Honors, 50 Cent: Refuse 2 Die, Angus, Honest Sport, Fearless, Hearts in Atlantis, Different Individuals’s Cash and Sibling Rivalry, amongst others.