Thursday, February 22, 2024

MAA Advert of the Week: First Direct by Wunderman Thompson


Right here’s an odd one, Wunderman Thompson for on-line financial institution First Direct. Every so often First Direct has moved the curtains with its advertisements; appear to recall the late-lamented HHCL burnishing its status with the (then) challenger financial institution.

This new marketing campaign goes for (mildly stunning) impression with ‘skint,’ not a phrase banks usually ponder (though a lot of their prospects are), delivered to life by a skunk. Once more not the furry creature you anticipate.

Have a nagging feeling it may have been even higher, extra polished maybe however perhaps that’s not the purpose. Anyway good to see a financial institution truly saying one thing.

PS Whereas we’re with regards to noteworthy advertisements listed here are two that landed this week.

First Pablo for funding “platform” AJ Bell, a profitable monetary providers disruptor.

Bonkers (and never in a great way.)

And TBWA with a really massive finances (and considerably enigmatic) effort for BMW China.

Good work if you will get it (I feel.)

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