Sunday, March 3, 2024

Lightbox Bolsters Management Workforce – OOH TODAY


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Senior Hires Embrace Twitter and Paramount Alumni

New York, NY, – Lightbox, a number one video out-of-home community, proclaims three new senior hires to assist drive the corporate’s continued progress. The important thing roles include a mixture of new and elevated positions to assist Lightbox speed up strategic initiatives in 2023 and past.

Lightbox welcomes Twitter alum Sandy Earley as SVP, Strategic Gross sales; VisuWall founder and CEO Kobi Wu as SVP, Innovation and Strategic Expertise; and Paramount alum Victoria (Tori) Kirtley Shannon as VP, Human Assets. The three additions deliver a wealth of expertise in digital media and expertise, having served management roles of their respective fields.

Sandy Earley, SVP Strategic Gross sales, joins Lightbox recent off of a nine-year tenure at Twitter the place she oversaw key Tech & Telco partnerships, rising it to be one of many firm’s largest advert classes. Previous to becoming a member of Twitter, Ms. Earley was Director of East Coast Gross sales at Vevo, the world’s main music video community. Years prior, she labored at media manufacturers together with FOX Sports activities, Microsoft and Sports activities Illustrated. At Lightbox, Ms. Earley will develop and handle a newly shaped Strategic Gross sales group.

Kobi Wu, SVP Innovation & Strategic Expertise, was most lately the founder and CEO of VisuWall Applied sciences, an AI platform that largely served window entrance media. It was right here Ms. Wu delivered business actual property for Lightbox’s window entrance campaigns, comparable to these for Columbia Sportswear and Nordstrom Rack. Now at Lightbox, she’s going to lead the corporate’s continued progress in video-based window entrance media. Ms. Wu is a former music trade government with extra than18 years of selling and promoting expertise, together with serving as SVP Technique & Inventive for Combs Enterprises, Sean Combs’ portfolio of manufacturers.

Victoria (Tori) Kirtley Shannon, VP Human Assets, joins Lightbox from ViacomCBS, now Paramount Media. At Paramount, Ms. Shannon labored completely with the Digital Gross sales group to offer teaching and counseling in areas of change administration, organizational design and expertise administration. Previous to Paramount, Ms. Shannon was the Human Assets Director at Wenner Media, house to Rolling Stone, Us Weekly and Males’s Journal.

“I couldn’t be extra excited to have these three digital media professionals be part of Lightbox,” says Eric Steinert, Lightbox’s Chief Income Officer. “Every has a stellar observe document of their respective fields, so we’re extremely lucky to have this new roster of management. The addition of Sandy’s gross sales experience, Kobi’s success in innovation, and Tori’s expertise in constructing world-class groups brings Lightbox to an entire new stage as a media gross sales group.”

About Lightbox
Lightbox is a number one digital out-of-home video community that leverages expertise and creativity to attach advertisers with 60 million shoppers in the true world. The premium video community gives nationwide scale with hyper-local execution by way of 4,800 can’t-miss screens in procuring environments and metropolis avenue window fronts throughout the U.S.. For extra info: www.lightboxooh.com

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