Automaker Stellantis Group will run two 60-second Tremendous Bowl advertisements this Sunday—one for Jeep and one for Ram—after sitting out final 12 months’s Massive Recreation.
The Jeep spot will air within the 2-minute break through the second quarter, whereas the Ram industrial is slated for the start of the fourth.
Stellantis beforehand appeared within the Massive Recreation in 2021 with a 2-minute spot starring Bruce Springsteen making an enchantment for American unity on the geographic middle of the decrease 48 states. Earlier than that, Jeep ran a Invoice Murray-helmed advert riffing on the film Groundhog Day in 2020 that gained the USA At this time Advert Meter ballot that 12 months.
The announcement makes Stellantis the third automotive firm in Tremendous Bowl 57 following Kia and GM, which can air one advert every. Meaning the sport is on observe to host far fewer auto manufacturers than final 12 months, when Nissan, Kia, Toyota, GM, BMW and electrical automobile firm Polestar all ran spots.
Stellantis boasts a wide-ranging portfolio of auto manufacturers together with Jeep, Chrysler, Dodge, Ram, Alfa Romeo and Fiat. It arose from an early 2021 merger between Fiat Chrysler and the French PSA Group, the corporate behind Peugeot and Citroën.
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