In line with the Content material Advertising Institute, over 89% of B2B entrepreneurs in 2017 will create and distribute related and constant content material to construct their viewers and drive gross sales.
SmartBrief and the Content material Advertising Institute carried out a survey in Could 2017 of senior govt enterprise leaders throughout the SmartBrief community to grasp the affect of content material on the buying course of, and the qualities and sources of knowledge that patrons depend on.
Key highlights embody:
- Most influential qualities of content material
- Most influential sources
- Credibility of content material
- Phases for analysis and data sharing
By combining trade experience and an engaged community of practically 6 million senior executives and professionals, SmartBrief is a confirmed performer in strategizing, growing and distributing content material that cuts by means of the muddle and supplies actual options to your viewers’s enterprise wants. View our content material advertising and marketing capabilities