Sunday, March 3, 2024

He’s Acquired Sport – OOH TODAY

OOH …Right here’s One Factor

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Firm

Okay, so it’s Black Historical past Month.

Ya I get it…in our business, opening like that’s like touching the third rail.  Particularly coming from a wonderbread like myself.  So why the kamikaze Johnsen?  Properly for a pair causes.  First as a result of it’s temporal.  Why can’t all of us have a good time Black Historical past Month and be ok with it, with out shying away from it for feeling it’s simply crumbs for the under-represented or as a white man like I’ve no enterprise misappropriating it for me and my very own whitewashing?

Maybe that’s the issue today.  We’re all labeled as both radical racist (or reverse racist relying on our coloration) or we’re thought-about too superficial and self-serving to (once more in each instructions) to be actual brothers.  I’ve no proper, nor any proof that racial pressure has gotten worse in my lifetime, however it certain as shit feels prefer it.  What I can verify is for the primary 10 years of my life I grew up throughout the road from New Cassel NY (~50% Black New Cassel, New York – Wikipedia) and we crossed the road and performed choose up soccer, baseball, kickball, ringolevio and a bunch of different video games with no second thought.  Certainly one of my finest buddies in faculty was Black.  Nobody else ever referred to him as my “black” buddy.

“If you happen to search you then shall discover that all of us come from the Divine
You dig what I’m sayin? Now in case you take heed to the phrases of knowledge
Which are written on the partitions of life then universally we’ll stand
And divided we’ll fall ’trigger love conquers all
You perceive what I’m sayin’?”

Public Enemy

Btw, nice interview with Bonnie Raitt after which Chuck D of Public Enemy (2fer) right here:

A Dialog with Bonnie Raitt, Plus Public Enemy’s Chuck D | The New Yorker Radio Hour | WNYC Studios

Earlier than I lead you to imagine that I’ve obtained all of it discovered, I’ll say that I’m as a lot a hypocrite as the subsequent man.  I now reside in a city that has half a Black household (sure you heard that proper), just a few Hispanics and some Asians.  Did I select to reside right here?  As they are saying in Minnesota, you betcha.  What’s the reply to the issue?  No concept.  However I’ll say that Paul Gartland turned me on to the e book Extra Than a Dream: The Cristo Rey Story: How One College’s Imaginative and prescient Is Altering the World: Kearney, G. R.: 9780829425765: Books.  On the danger of once more misappropriating, his brother is likely one of the founders.  I do know that that may be a vital a part of the reply.

Wow, brainfart, I sailed method astray.  My apologies.  What I actually wished to do that morning was to see if anybody had a shout out for Black professionals within the promoting enterprise who’ve made a distinction.  I’ll kick it off.  I had the good fortune to fulfill and spend a while with Bob Wingo within the not too distant previous.  The folks that make it occur. — SandersWingo (  He’s a residing legend.

Please ship ALL of your honorable mentions my method.  Would like to run some profiles on the finish of the month.  Right here’s hoping for a coloration blind world.

Wishing you all good Superbowl.

  1. If you happen to didn’t know why February is Black Historical past Month, you’ve simply been knowledgeable. Congress handed the modification 119 to 56 on Jan. 31, 1865, simply above the two-thirds majority essential to cross it.  Query is, who the hell voted towards it!

pss, not our best second:

Cornbread, Simply They Method You Like It · Race & Ethnicity in Promoting | America within the twentieth Century (

Photograph from Hartman Heart for Gross sales, Promoting & Advertising Historical past, Duke College











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Johnsen, Fretty and Co. is an advertiser with OOH At the moment.


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