Thursday, February 22, 2024

Hearts & Science wins £250m JLR international media

Omnicom’s Hearts & Science has gained Jaguar Land Rover’s international media account value a reported £250m. H&S triumphed in a pitch additionally involving incumbent Dentsu, WPP’s Mindshare, Havas Media Group and Jellyfish. Ebiquity suggested on the pitch.

JLR’s Jaguar enterprise is struggling in distinction to Vary Rovers. JLR is now making an attempt to place itself as an “all electrical” automotive firm.

The win covers most areas together with the UK, US, China, Japan, Australia. Dentsu beforehand had a lot of the enterprise with Mindshare dealing with it in China.

Hearts & Science burst on the scene again in 2016 when it win the enormous AT&T media account within the US from WPP. since then its progress has been patchy but it surely additionally handles Warner Brothers, Amgen, Reckitt Benckiser, RJ Reynolds and Peloton.

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