Thursday, February 22, 2024

Hallmark Halves Streaming Advert Load To Appeal to Viewers

What Occurred
The Hallmark Channel is trying to lower the quantity of advertisements in half for its unique primetime reveals beginning subsequent yr. In keeping with the community, new episodes of its unique reveals comparable to “Chesapeake Shores” and “Good Witch” will solely embody 5 to seven minutes of commercials as an alternative of the present quarter-hour of advertisements. The community says that it’s lowering the advert load within the hope of higher competing with the ad-free viewing experiences offered by OTT companies like Netflix and Amazon Prime Video.

The Crown Media-owned channel will not be the primary cable community that responded to viewer’s rising advert aversion by reducing down advert load. Networks such because the Historical past channel, A+E, and Viceland have all experimented with related initiatives.

What Manufacturers Want To Do
Again in 2015 when Apple introduced its resolution to allow ad-blocking extensions in Safari in iOS 9, we suggested manufacturers to counter the pattern of Advert Avoidance by making an attempt new advert codecs, sponsored and branded content material, and customarily enhancing their on-line advert experiences. Two years later, new unblockable advert codecs, comparable to sponsored selfie lenses and VR product placements, have emerged or turn into broadly accessible for manufacturers to discover.



Supply: AdAge


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