Saturday, March 2, 2024

Fb Ad Sizes and Specs: The 2022 Information


If you happen to’re a social media supervisor or marketer, you possible have a good suggestion of how simple it’s to add a wrong-sized picture or low-resolution video to social platforms.

That is an sincere mistake, after all. However that gained’t matter if you find yourself utilizing the incorrect belongings as a part of your ad marketing campaign and see poor outcomes.

Sadly, social media platforms—particularly Fb—change their ad sizes and pointers usually. And it staying updated with updated specs will be tough.

That’s why I’m writing this text. Right here, you’ll discover essentially the most up-to-date Fb ad sizes and design specs for 2022.

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Earlier than we get into that, listed here are a couple of the reason why you must know the sizes and specs for Fb adverts:

  1. Realizing Fb ad sizes helps you keep away from posting photographs that may seem blurry, pixelated, or distorted.
  2. Relying in your advertising aims, the suitable ad measurement and placement you employ will assist your ad stand out from every thing else your target market sees.
  3. The correct ad measurement and placement can assist you attain the suitable viewers throughout a number of platforms.

Fb in-feed ad sizes

Utilizing in-feed adverts is an effective way to construct hype round a brand new product. It’s simple to arrange and may work with out a huge funds.

All it’s important to do is:

  • decide a objective (attain, model consciousness, app installs, lead era, and many others.),
  • select your target market
  • add the ad content material (the visuals, copy, and hyperlinks)
  • set your funds
  • and publish!

Facebook in-feed ad

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Fb locations these adverts in person’s information feeds, blended in with posts from associates, household, pages and teams. In-feed adverts will be photographs, movies, and even GIFs.

To get essentially the most attain and engagement, think about using panoramic photographs or 360-degree images. If you happen to’re utilizing photographs, preserve the overlaid textual content minimal.

In-feed adverts design specs

Photos

Supported file varieties: JPG and PNG

Most file measurement: 30 MB

Minimal measurement: 600 x 600 px

Picture ratio: 1.91:1 to 1:1

Decision: Not less than 1080 x 1080 px (no most, so add the best decision file you have got)

Textual content suggestions

Major textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Movies

Supported file varieties: MP4, MOV or GIF

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Most file measurement: 4 GB

Minimal sizes: 120 x 120 px

Decision: Not less than 1080 x 1080 pixels

Video size: 1 second to 241 minutes

Fb in-stream video adverts sizes

In case your important objective is to get visitors and/or conversions, working in-stream Fb video adverts is a wonderful approach to seize (and preserve) the eye of prospects.

Facebook in-stream video ad

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You need to use Fb in-stream video adverts in two codecs: single movies and carousel (which seem in folks’s Fb Dwell feeds).

With the Fb carousel ad format, your in-stream video adverts will seem solely when somebody has been watching Fb Dwell movies for a minimum of 60 seconds.

In-stream video adverts solely seem for cellular customers.

In-stream video adverts design specs

Photos

Supported file varieties: JPG or PNG

Ratio: 1.91:1 or 1:1

Decision: Not less than 1080 x 1080 px

Most file measurement: 30 MB

Minimal measurement: 600 x 600 px

Facet ratio tolerance: 3%

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Word: Don’t add textual content in your photographs while you add them.

Movies

Supported file varieties: MP4, GIF or MOV

Most file measurement: 4 GB

Ratio: 16:9 or 1:1

Video size: 5 seconds to 10 minutes

Most picture measurement: 120 x 120 pixels

Decision: Not less than 1080 x 1080 px

Fb in-feed carousel ad sizes

If you wish to present your viewers a greater view of your product/provide, use carousel adverts.

Facebook in-feed carousel ad

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With carousel adverts, you’ll be able to add between two and 10 photographs or movies for customers to scroll by. By combining photographs and movies, you’ll be able to break down your product’s options into bite-sized bits your viewers can simply digest.

What’s extra, you may make every picture/video hyperlink to a distinct web page in your web site. So for those who’re seeking to promote a number of merchandise with one ad, simply add photographs or movies of the merchandise you wish to promote and hyperlink each to the suitable product web page.

In-feed carousel adverts design specs

Photos

Supported picture file varieties: JPG and PNG

Supported video file varieties: MP4, GIF, and MOV

Most file measurement: 30 MB for photographs; 4 GB for movies

Minimal measurement: 120 x 120 px for movies; 600 x 600 px for photographs

Ratio: 1:1

Decision: Not less than 1080 x 1080 px

Variety of carousel playing cards: 2 to 10

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Textual content suggestions

Major textual content: 125 characters

Headline: 32 characters

Description: 18 characters

Touchdown web page URL: Required

Fb Assortment Adverts Sizes

You probably have an ecommerce retailer and also you wish to promote a number of merchandise with out overwhelming your viewers, use assortment adverts.

Facebook collection ad

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Fb assortment adverts seem in folks’s feeds so you want to make them participating and versatile in order that customers gained’t scroll previous it.

To do this, use a mixture of photographs and movies. You can begin with a brief video that highlights your product’s begin options. Then, below the video, add three high-resolution photographs of your greatest promoting merchandise.

When folks click on on this ad, it takes them to a Fb Immediate Expertise. It is a full-screen, in-app touchdown web page that focuses in your model and merchandise. Individuals can store your merchandise immediately from this touchdown web page.

If you happen to embrace your product data within the ad, customers could click on over to your web site or retailer to search out (and purchase) extra of your merchandise.

Assortment adverts design specs

Photos

Supported picture file varieties: JPG and PNG

Supported video file varieties: MP4, GIF, and MOV

Most file measurement: 4 GB for movies; 30 MB for photographs

Ratio: 1:1

Decision: Not less than 1080 x 1080 px

Immediate Expertise: Required

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Touchdown web page URL: Required

Fb Immediate Articles adverts sizes

Immediate Article adverts are items of text-based content material which might be promoted throughout Fb.

Facebook Instant Article ad

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Immediate Article adverts are items of text-based content material that Fb promotes throughout the platform.

Fb Immediate Articles are an mobile-optimized publishing format that lets entrepreneurs distribute fast-loading, article-style adverts by way of Fb. This makes it simpler for cellular customers to to know and have interaction with the content material.

The Immediate Articles format optimizes the adverts for

This ad format additionally provides companies extra alternatives to work together with prospects by way of options which might be fairly much like Fb’s Immediate Expertise ad format. These options enable Fb customers to:

  • Watch auto-play video
  • Increase ad content material to view it in full-screen
  • Change picture orientation by tilting and rotating their cellular gadgets

Immediate Articles adverts design specs

Photos

Supported file varieties: JPG and PNG

Most file measurement: 30 MB

Minimal picture measurement: 600 x 600 px

Really useful decision: a minimum of 1080 x 1080 px

Really useful side ratio: 1:1

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Movies

Supported file varieties: MP4, GIF and MOV

Most file measurement: 4 GB

Most measurement: 120 x 120 pixels for movies

Video size: Between one second and 241 minutes

Really useful decision: a minimum of 1080 x 1080 px

Picture side ratio: 1:1

Video side ratio: 16:9

Fb Market adverts sizes

You’ll be able to run adverts on Fb Market, which is a Craigslist-esque function on the platform the place customers can purchase and promote merchandise of their native communities.

Facebook Marketplace ad

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Though Fb Market listings are free for customers, you’ll be able to pay a sum to put your adverts on this part of Fb.

Your adverts will be picture or video-based, they usually’re an effective way to lead folks to your web site who’re actively trying to find and shopping for a particular product in a specific location.

With Market, Fb has created a one-stop store for various sorts of merchandise/companies, together with clothes, automobiles, and even homes bought by people, retailers, and different vetted companies.

Market adverts design specs

Photos

Supported file varieties: JPG and PNG

Most file measurement: 30 MB

Most measurement: 600 x 600 px

Decision: a minimum of 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file varieties: MP4, GIF and MOV

Most file measurement: 4 GB

Most picture measurement: 120 x 120 px

Ratio: 1:1

Decision: Not less than 1080 x 1080 px

Video size: Between one second and 241 minutes

Facet ratio tolerance: 3%

Fb proper column adverts

Not like picture and video adverts that seem in customers’ important information feed, proper column adverts seem on the suitable aspect of Fb pages. Proper column adverts are solely seen by desktop customers, not cellular customers.

Facebook right column ad

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Proper column adverts normally have the identical data as in-feed adverts, however they’re smaller in measurement and show as a panorama picture.

As Fb cellular customers enhance, there’s much less demand for proper column adverts. However that doesn’t imply entrepreneurs don’t use them.

Proper column adverts design specs

Photos and movies

Supported picture file varieties: JPG and PNG

Most file measurement: 30 MB for photographs; 4 GB for movies

Minimal width: 254 px

Minimal top: 133 px

Decision: a minimum of 1080 x 1080 pixels; no most decision

Picture ratio: 1:1

Video size: Most of 241 minutes

Textual content suggestions

Headline: 40 characters

Fb Tales adverts sizes

Similar to Snapchat Tales and Instagram Tales, Fb Tales are photographs or brief movies that expire after 24 hours of going dwell.

Facebook Story ad

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You’ll be able to create adverts that seem at intervals as customers scroll by Fb Tales from pages and folks they comply with. Except a person deliberately swipes out of the Story, the adverts will run for the complete size of time (max 15 seconds).

Tales adverts design specs

Photos

Supported file varieties: JPG and PNG

Picture ratio: 9:16

Decision: a minimum of 1080 x 1080 pixels; no most decision

Most file measurement: 30 MB

Minimal width: 500 pixels huge

Facet ratio tolerance: 1%

Textual content necessities

Major textual content: 125 characters

Headline: 40 characters

Word: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.

Movies

Supported file sort: MP4, GIF or MOV

Ratio: 1:1 (for cellular or desktop) or 4:5 (for cellular solely)

Decision: Not less than 1080 x 1080 pixels

Most file measurement: 4GB

Minimal width: 120 px

Minimal top: 120 px

Video period: 1 second to 241 minutes

Video textual content suggestions

Major textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Word: Including video sound and captions is non-compulsory, however really helpful.

Fb Viewers Community ad sizes

Viewers Community swimming pools the ability of Fb customers by delivering your adverts in third-party web sites, apps, and movies.

Facebook audience network ads

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Whenever you reap the benefits of Fb’s highly effective concentrating on options, you’ll have the ability to lengthen your attain and scale your Fb campaigns.

With Fb Viewers Community, you’ll be able to attain folks with native, banner, and interstitial adverts. You need to use the picture format in Viewers Community to promote your product, service, or enterprise.

Be sure you use an attention-grabbing photograph that reveals your model persona and encourages folks to study extra about your provide.

Regardless of the position you select (pre- or mid-roll), your adverts will seem on vetted platforms. In actual fact, Viewers Community now provides entrepreneurs extra understanding and management of the place their adverts could seem earlier than they even begin organising their campaigns.

Companies can even use Fb’s Enterprise Supervisor to make lists of content material classes the place they don’t need their adverts to run.

Viewers Community adverts design specs

Photos

Supported file sort: JPG or PNG

Most file measurement: 30 MB

Ratio: 9:16

Decision: Not less than 398 x 208 px

Minimal measurement: 398 x 208 px

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Description: 30 characters

Movies

Supported file sort: MP4, MOV or GIF

Most measurement: 4GB

Ratio: 1:1 (for desktop or cellular) or 4:5 (for cellular solely)

Decision: Not less than 1080 x 1080 px

Minimal measurement: 120 x 120 px

Video size: Between one second to 241 minutes

Video textual content suggestions

Major textual content: 125 characters

Headline: 27 characters

Description: 27 characters

Fb Messenger Story adverts sizes

Messenger Story adverts are vertical, full-screen adverts that seem to customers as they scroll by Messenger Tales.

Facebook Messenger Story ad

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Messenger permits you to add emojis, stickers, and different inventive components to your adverts to present customers an interesting and immersing expertise.

You’ll be able to use photographs in Messenger Tales to showcase your services or products. Picture adverts in Messenger Tales will solely seem for 5 seconds or till the viewer swipes away.

Messenger Story adverts design specs

Photos

Supported file sort: JPG or PNG

Most file measurement: 30 MB

Ratio: 9:16

Decision: Not less than 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Movies

Supported file sort: MP4, MOV or GIF

Most measurement: 4GB

Ratio: 9:16

Decision: Not less than 1080 x 1080 px

Minimal width: 500 px

Facet ratio tolerance: 1%

Video size: Between one second to 2 minutes

Video textual content suggestions

Major textual content: 125 characters

Headline: 40 characters

Word: Depart roughly 14% (250 px) of the highest and backside of the picture free from texts and logos that may cowl key components.

Learn how to optimize your ad placement for conversions

After selecting an ad goal and format, the subsequent step is to select the right way to optimize the position of your Fb adverts to maximise your ROI.

Choosing the proper ad placement ensures that you simply picked the suitable Fb ad measurement that may make your adverts stand out amongst common posts. You additionally need your viewers to have a terrific expertise together with your adverts regardless of the place they discover them.

Right here’s a desk that reveals the place you’ll be able to place your adverts relying on the ad format you select.

Single picture Single video Carousel Assortment Immediate Expertise
Fb information feed ✔️ ✔️ ✔️ ✔️ ✔️
Fb proper column ✔️ ✖️ ✔️ ✖️ ✖️
Fb in-stream movies ✖️ ✔️ ✖️ ✖️ ✖️
Fb Immediate Articles ✔️ ✖️ ✔️ ✖️ ✖️
Viewers Community Native In-stream video

Rewarded video

Native ✖️ ✖️
Messenger ✔️ ✖️ ✖️ ✖️
Instagram Tales ✔️ ✔️ ✖️ ✖️ ✔️
Instagram Feed ✔️ ✔️ ✔️ ✖️ ✔️

Simply handle paid and natural campaigns on Fb, Instagram and LinkedIn with Hootsuite. From a single dashboard, you’ll be able to create and schedule posts and adverts, work together together with your viewers, measure your marketing campaign efficiency, and a lot extra. Request a free demo.

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