Saturday, March 2, 2024

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Forbes has a brand-new article about housing us previous seasoned folks:

Hey Senior Residing Professionals: Boomers Don’t Need Your Outdated, Drained Communities


I particularly just like the Getty picture the editor picked for the piece. Yours really and all people else I do know who’s round my age costume and act precisely like this man (besides I normally use 5 straws when consuming out of a glass – not simply two).

Opening paragraph of the article:

The Senior residing trade must get up and perceive that Child Boomers simply don’t need what their dad and mom and grandparents had been provided. Irrespective of how fancy the furnishings, what number of lakes and golf programs they set up on the property, and the way massive the fitness center and swimming pool are, child boomers need a completely completely different expertise.

I’ll agree with that. In truth, I agreed with it over fifteen years in the past. From my e-book Promoting to Child Boomers © 2005/2007:

coverPrevious generations tended to get enthusiastic about trendy conveniences that may make their lives simpler. They’d stroll right into a deliberate housing unit and exclaim, “Look! It is bought this and this and this and this!” The extra options, the higher. The extra ‘deliberate,’ the higher. It was time to start out a brand new life. Time to be rewarded for all of the onerous work, and chill out.

Not so with Child Boomers. We take most trendy conveniences with no consideration. And we do not wish to begin new lives, however proceed the lives we have already got.
Child Boomers shall be anticipating a seamless transition. As a substitute of “Look! It has this and this and this,” we’ll be sniffing round for pleasant, helpful areas. You will need us to say, “Look! There’s an ideal place for my pottery wheel,” or “There are many home windows and daylight. My home crops and indoor herb backyard will do tremendous in right here,” or “Good. I
  can put up massive, deep cabinets for my books and CDs,” or “This is the proper room for our facet enterprise on Ebay,” or “This is a spot the place I can soundproof a recording studio or  leisure heart,” or “This outsized again door is nice as a result of I can roll my bicycle out and in with out squeezing and jerking it round – and the extra-wide hallway means there’s loads of room so I can simply lean it towards the wall and we cannot bang into it each time we stroll previous it.”

These would be the promoting factors. Much less is extra.

From the Forbes article:

forbes… Communities of individuals with related pursuits and backgrounds will maintain better attract than fancy facilities … How about communities for getting old writers and journalists? How a few neighborhood for lifelong athletes? What a few neighborhood for individuals who spent their lives in medication or science or those that wish to make and present their artwork? What a few neighborhood of builders and woodworkers?

I’ll agree with that. In truth, I agreed with it over fifteen years in the past. From my e-book Promoting to Child Boomers © 2005/2007:

Some sociology consultants predict that semi-retirement and retirement communities will naturally develop personalities based mostly on shared pursuits. These might be gardening, bikes, vegetarianism, the humanities, sports-related actions — even a neighborhood the place shared curiosity could be monetary hypothesis.

A PDF culled from the e-book:

Promoting Common Design To Child Boomers/Growing old In Place

And a (pretty) current publish about housing, retirement communities, and so forth.:

04 February 2020
Communities for Boomers
The elder-centric housing trade is about to blow up each which method …

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