Saturday, March 2, 2024

Denver’s Devour & Create Launches New Model + Web site for Grand Junction’s Taco Occasion


By The Denver Egotist / /

After 5 years in enterprise, chef-slash-restaurateur Josh Niernberg felt the Taco Occasion design language and web site have been ripe for an overhaul. Devour & Create stepped in to take the present model to the following stage by creating a brand new identification and on-line presence that’s a feast for the eyes — for the reason that tacos are a feast for all the pieces else.


It may possibly get actual bizarre within the desert, so Devour & Create took the location refresh in a “desert punk” route. Playful iconography and badges have at all times performed a key position inside Taco Occasion’s identification system, so it made sense to construct on this basis as a part of the model evolution. They jumped on the chance to increase that bizarre playfulness right into a “handful” of latest illustrations and stylized sort remedies. Creating new icons and upgrading current ones, Devour & Create got down to seize the angle, vibe and (un)sanctioned choices discovered at Taco Occasion and throughout the Western Slope. Now, their new menu and web site encourages you to look and contact together with your fingers (and the fingers in your fingers).



Creating a way of place for a model with its personal distinctive sense of self isn’t any small feat, so Devour & Create pulled inspiration from Taco Occasion’s modular strategy to their menu, utilized a desertscape motif, and turned outdated traditions into one thing new. Then, like including a pinch of contemporary cilantro, they topped all of it off with some crisp copy for a well-rounded taste. 


Devour & Create at all times loves the chance to revisit a model that they helped deliver to life, particularly when tacos, curated playlists and parodies of their favourite 8-bit video games are concerned.


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