Sunday, March 3, 2024

Can M&C Saatchi make bowel most cancers screening enjoyable?


A 3rd of individuals don’t use the bowel most cancers screening assessments the NHS sends out – for predictable if doubtlessly pricey causes – so NHS England is attempting to present the programme a raise with ‘Ribbon Dancer’ (rest room rolls) from present company of selection M&C Saatchi.

To a well-known tune from Sammy Davis Jr., simple to overlook what a superb singer he was.

NHS head of promoting Phil Bastable says: “Diagnosing bowel most cancers at an early stage enormously improves an individual’s probabilities of survival, which is why we need to make sure that as many individuals as potential full the bowel most cancers screening check after they’re despatched one. This marketing campaign by M&C Saatchi London addresses a severe, delicate challenge in an attractive and memorable approach, exhibiting how taking this fast, easy-to-use check actually does have the ability to save lots of your life.”

M&C artistic associate Man Bradbury says: “To remind individuals who have been invited to take the bowel most cancers check subsequent time they go to the john, we needed to create a marketing campaign that was distinctive, memorable and joyous, reminding individuals – via ribbon dance – {that a} easy screening check might save their lives. Or within the phrases of Sammy Davis Jnr, ‘Dwell, not merely survive.’”

Good from M&C, a tough job deftly executed.

MAA artistic scale: 8.

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