Thursday, February 22, 2024

BUPA goals to indicate a special facet of care houses with MullenLowe


Guess you didn’t know that care houses ca be enjoyable. BUPA thinks so anyway, in a brand new marketing campaign from MullenLowe UK. They don’t point out the price, naturally.

Primarily based on some Mullenlowe analysis Invisible Powerhouse, aiming to alter perceptions about oldies.

BUPA director of promoting and buyer expertise Robert Parsons says: “This marketing campaign goals to alter perceptions of stereotypes about later life. At Bupa, we consider that it’s by no means too late to attain your goals, and our groups work exhausting to make our residents’ goals come true. I’m delighted that our new marketing campaign showcases the true breadth of life in a care house, in addition to the prime quality, personalised care that we’re proud to supply.”

MullenLowe CCO Nicky Bullard says: “Our Invisible Powerhouse research shone a lightweight on misrepresentation of individuals over the age of fifty. This excellent transient gave us the chance to symbolize our viewers authentically, and with pleasure, positioning Bupa Care Properties because the model that actually will get what rising older feels and appears like.”

Care houses haven’t had a superb press lately to place it mildly, decided primarily by issues within the pandemic. However that’s hardly BUPA’s fault and it’s fairly courageous to strike such an upbeat be aware. Stretching credulity too far?

Unsure.

MAA inventive scale: 6.

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