Saturday, March 2, 2024

British Fuel and The Cash Saving Engineers

British Gas by World Branding Forum

Vitality firm British Fuel has launched a brand new platform to assist clients get monetary savings.

The marketing campaign has been launched amid the sky-high invoice disaster that’s at present hitting the nation.

Highlighting the 7,500 engineers they make use of, dubbed the ‘Cash Saving Engineers’, the marketing campaign goals to indicate shoppers the completely different services and products they will use to assist them get monetary savings.

Created by The&Partnership the advert locations the engineers on the coronary heart of the marketing campaign, showcasing the varied choices clients can undertake to assist get monetary savings in the long term. Whether or not that’s a brand new, extra cost-efficient boiler or by utilizing their free financial savings calculator.

Andy Freeman, Advertising and marketing Director, British Fuel says: “Our knowledgeable engineers know the nation’s properties like nobody else. They’ve the expertise, abilities and tech to assist save our clients cash which, proper now, is extra essential than ever. Placing them on the entrance and centre of the work, and capturing their optimistic and proactive perspective, have been priorities for us on this marketing campaign.”

Toby Allen, Govt Inventive Director, The&Partnership says: “Different manufacturers must invent cash saving characters. British Fuel has 7,500 actual engineers serving to individuals get monetary savings every single day. We wished to match their optimistic motion with optimistic vitality. Vivid and daring visuals designed to face out within the greyest of months. Cash Saving Engineers goals to galvanise the general public and decide to a sustained effort to convey down payments on a nationwide scale. The engineers themselves embody British Fuel’ proactive spirit and dedication to serving to at this time and altering tomorrow.”

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