Digiday simply introduced Bionic has been chosen as a finalist within the “Finest Advertising Automation Platform” class of the 2022 Digiday Expertise Awards for the launch of our media planning + shopping for platform.
In regards to the Award
The Digiday Expertise Awards acknowledge the expertise modernizing media and advertising and marketing. Being named a finalist implies that the work stood out amongst lots of of submissions. Listed below are the 2022 finalists for the award. The winners shall be introduced on Thursday, November seventeenth.
Each nomination must exhibit targets, challenges, and outcomes. Beneath is the rationale that garnered Bionic’s recognition.
What the Platform Goals to Obtain
Bionic’s purpose is to ship an end-to-end, omnichannel, international, fully-integrated media planning and media shopping for system by the Bionic for Businesses platform.
Media planning capabilities embrace:
- Seize inventive transient
- Set up media funds
- Analysis media placement choices
- Lookup vendor contact data
- Ship RFPs on-line
- Import vendor proposals
- Create media plans
- Predict KPIs and enterprise outcomes
- Estimate cumulative attain
- Create flowcharts
- Generate PowerPoint media displays
- Safe media authorization
Media Shopping for
Media shopping for capabilities embrace:
- Ship customized IOs electronically (with digital signatures)
- Generate monitoring URLs
- Generate placement naming conventions
- Site visitors adverts to advert servers
- Observe pacing of advert supply
- Observe pacing of budgets
- Observe pacing of all KPIs
- Pull instantaneous shopper reporting
- Create shopper dashboards
- Reconcile vendor payments
- Observe vendor payables
Challenges the Staff Needed to Overcome
Right here we’re in 2022 and most media planners nonetheless create their media plans in Excel. That is true even at huge businesses the place many facets of the media shopping for course of have been automated.
Constructing a stable media planning system is a significant technical problem. Many have tried and failed, together with giant, well-funded expertise firms. This problem is much more daunting when the software program must be end-to-end, omnichannel, fully-integrated, and international.
Constructing a stable media planning system requires perseverance. We’ve put in 12 years of sustained effort and have invested greater than $25 million to construct the product we’ve at the moment. And we count on this effort and funding to proceed for the foreseeable future.
This isn’t a problem for the meek. It’s important to be “all in” for the lengthy haul.
Outcomes, Affect on Enterprise and ROI for Prospects
Greater than 46,000 media plans have been efficiently delivered by Bionic by greater than 500 businesses representing greater than $7 billion of media spending. Media plans have been created in each media channel and in dozens of currencies from world wide.
Bionic is the #1 ranked media planning system with a score of 4.8 out of 5 stars by customers on Capterra.
Though nonetheless solely a small portion of worldwide advert spending, our clients have confirmed there’s lastly a technique to ditch Excel for media planning.
Many consider the toughest a part of constructing a software program firm is constructing the software program product. Not true. Whereas constructing good software program is actually a problem, the most important problem is realizing what to construct. With out good recommendation and suggestions, you may’t construct an excellent product.
Thanks to all of you who’ve contributed concepts and suggestions to enhance Bionic. We couldn’t have gotten this far with out you!