OOH Proprietor Right this moment —ATA Outside Media
ATA Outside Media was based in 1992 and is a woman-owned OOH proprietor that has a specialty in transit promoting. The enterprise is headquartered in Greenland, NH, and represents 15 markets in New England. ATA states that they cater to purchasers and work inside their budgets to “make the promoting course of seamless.” The corporate covers the complete OOH enterprise course of together with inquiry, contract, design, printing, set up, and efficiency images.
ATA has long-standing contractual relationships with numerous New England public transit businesses and the personal billboard house owners that it represents. ATA says that this implies its purchasers obtain among the best charges within the enterprise and the accommodating advantage of first-hand information of markets. Moreover, ATA emphasizes its in depth work inside transit OOH and partnerships with public transit businesses assist preserve invaluable public transportation techniques alive. As acknowledged on ATA’s web site:
“When selecting transit and bus shelter promoting, the lion’s share of each greenback spent in your promoting marketing campaign goes proper again into the group to assist offset prices for preserving public transportation viable.”
ATA is a part of the OAAA and makes use of Geopath to gather information on its campaigns.
Danis Chamberlin, a Advertising and marketing Supervisor at ATA, answered questions in regards to the firm in an unique OOH Right this moment interview.
Q: How is New England totally different than different OOH markets?
A: “We created a community of all of the Northern New England small and medium sized transit businesses, to make the method of transit promoting simpler and the choices extra constant. By creating this community, corporations, and media patrons can now make one name to purchase a single market, a area, or complete states at a time. Transit promoting is prospering and is the go-to selection for out-of-home promoting spending in Maine and Vermont as each states don’t permit billboard promoting. We dwell in an exquisite a part of the nation that draws guests year-round.”
Q: What’s ATA’s key to success within the OOH enterprise?
A: “Having a well-organized, proficient group which are specialists within the OOH trade units us up for fulfillment. We be taught and develop day-after-day! We now have refined the processes and procedures through the years to develop with our enterprise. We’re all the time trying to enhance on applied sciences. Utilizing the proper stock administration software program helps us keep organized and have a transparent image of our markets. Our installers are among the greatest within the nation. We will deal with high-volume market buys.”
Q: What are some methods by which ATA has grown over the previous 30 years?
A: “As talked about beforehand, we convey all of the transit techniques collectively beneath one roof, for one-stop buying. It’s a time saver for enterprise house owners and media patrons. We acquired an in-house printing firm to maintain our turnarounds tight. We now personal and function one of many only a few freeway digital billboards allowed within the state of New Hampshire. It’s situated in Belmont, NH, which is within the coronary heart of the lakes area, a year-round vacationer space.”
Q: What are some future objectives for the enterprise?
A: “To proceed to innovate because the OOH market expands. With client confidence again in full power, we’re excited to see what the long run will convey for OOH. We wish to handle further privately owned billboards in New Hampshire and presumably into Massachusetts. Proceed to innovate street-level promoting, including digital kiosks and bus shelters the place viable.”
Q: Share a enjoyable reality about your organization!
A: “Our president additionally owns a espresso roastery, so all of us get to drink wonderful espresso!”
North New England
Greenland, New Hampshire