Saturday, March 2, 2024

As Cookies Wane, Retargeting Protocol Fledge Emerges as Privateness Sandbox Favourite

A number of years after Google launched Fledge to the world as certainly one of a set of cookie replacements, and almost 9 months after Google opened up the product to testing for the broader business, the retargeting resolution is gaining adherents, 5 sources advised Adweek.

There’s some consensus that Fledge, an acronym for first regionally executed choice over teams experiment, is a extra viable cookie alternative than different options in the marketplace as a result of it mimics the present processes of digital promoting whereas slicing out any identifier that might hyperlink folks with their shopping historical past.

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