Right here’s a Valentine’s-themed marketing campaign that replaces sentimentality with a little bit of enjoyable and a few chilly exhausting money. Walkers is freely giving £100,000 to whoever finds the perfect heart-shaped crisp between now and 12th February.
VCCP’s “Love From Walkers” competitors is promoted with a sequence of guerrilla-style reward posters, that are going up in main cities together with London, Manchester, Birmingham and Leeds in addition to on trains.
Rachael Smith, senior advertising supervisor at Walkers, mentioned: “January is a notoriously dreary month for a lot of, so we needed to convey slightly pleasure and levity to folks’s lives to start out the yr. By our hunt for the perfect coronary heart formed crisp we purpose to do precisely that, by sharing a few of the love that we obtain because the nation’s most-loved crisps.”
To enter, anybody who finds a coronary heart formed crisp of their packet of Walkers should publish an image of it on Twitter or Instagram, tagged #LoveFromWalkers.