Saturday, March 2, 2024

Adam&eveDDB bounce-back from John Lewis to proceed with BT Enterprise


It’s all change at adam&eveDDB this week: John Lewis and Waitrose are on their approach because the company declined a repitch (it hardly has a lot to show, particularly on the previous) whereas Lloyds Banking Group’s Halifax has returned from New Business Arts and the Omnicom company is strongly tipped to select up the revamped BT Enterprise after a tricky pitch in opposition to Droga5 and Mom.

BT Enterprise now consists of cloud-based BT International and BT’s Enterprise arm, making it a considerable account. BT Enterprise was previously with London indie Now. Publicis Groupe’s Saatchi & Saatchi handles the BT client account plus cellular arm EE.

The John Lewis Partnership assessment should have come as a shock to A&E though it’s labored on John Lewis and, latterly, Waitrose for greater than a decade and there have been advertising and marketing modifications at embattled JL. The company, Britain’s greatest by billings in 2022, has additionally misplaced Virgin Media to VCCP and Nationwide Lottery, now below a brand new proprietor and embroiled in a marathon pitch with Leo Burnett and VCCP.

So new sole CEO Tammy Einav has some work to do however the return of Halifax and, now, BT Enterprise exhibits what the company’s product of. Different companies will probably be conserving a nervous eye on their retail and grocery store accounts too.

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