Thursday, February 22, 2024

A Stroll In The Park – OOH TODAY


picture by Steve Lind

Snow arrived early this 12 months in Montana and has continued to layer its white frosting right here every week. I’ve two massive snow-loving canines who demand two walks a day. Because the “pups” get bored on the identical trails round my neighborhood, my spouse and I combine it up and take turns visiting the world canine parks. As you possibly can think about in Montana these could be massive and expansive.

The paths on the park could be hard-packed and at occasions slippery. On Monday, I took Timmey and Kobey to socialize with the opposite canines there. The path at this park follows the fence line in a giant loop, with no timber or bushes at this former hay discipline, simply extensive open tundra. As I began on the path I observed means forward of me a slow-moving fairly hunched-over particular person holding stabilizing ski poles in every hand.   By the person’s aspect, his obedient Golden retriever plodded alongside. My stride and energetic canines reached him in a couple of minutes. He paused and rotated as my canines greeted him and his companion. Normally, I say hiya, let the canines sniff one another, and proceed on my stroll. This time I launched myself; his identify was Tony and he informed me he had simply turned 93.

photo of adv screen in bar
shot by FotoFetch

As we walked alongside at a crawl I discovered he was as soon as an architect who helped construct the Kansas Metropolis Airport again within the late sixties. “We didn’t foresee hijackings or TSA once we designed the place, how would we now have identified?”   For those who’ve ever visited the soon-to-be demolished airport you realize what he means.

After his spouse’s passing, he moved to Bozeman from Arkansas to be nearer to his youngsters. He informed me about all of the canines he raised over time and the unhappy demise of one among his favorites, a Black Lab named Hank. As we returned to the beginning of the path Tony paused for a second and thanked me for strolling with him and listening to his story. We stated our goodbyes and I walked again to my truck wiping a tear or two from my eyes. All of us have tales to inform if somebody is simply prepared to hear.

advertising on overpass for food market Lidl
shot by FotoFetch

Telling and listening to tales is a invaluable craft from both finish.  Our OOH narrative must be illustrated by well-crafted pictures. Every tells its personal story of the ability and power of this business. We are able to’t permit advertisers to go us on the path to some larger medium. We now have a narrative to inform and it’s a great one.

 

 

 

 

 

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